Sourdough September: The perfect time for you to join the Campaign

Sustain receives no funding, advertising or sponsorship to run the Real Bread Campaign, relying instead on donations and annual contributions from people like YOU.

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This month the Campaign is busy making more noise than usual about Real Bread and the people who make it, focussing on genuine sourdough.

So, whether you're a professional or hobby baker (or not even a baker at all) wherever you are in the world, please join the Real Bread Campaign today!

This will help us to keep championing the rise of Real Bread and people who make it, and challenging the obstacles in its way.

In addition to #SourdoughSeptember, this includes running initiatives such as:

...and our latest Honest Crust Act action, calling upon Michael Gove to give better protection to shoppers and small, independent bakeries by improving UK loaf labelling and marketing laws.

Benefits for Campaign supporters include a range of discounts and True Loaf magazine – the October-December 2017 issue of which offers supporters the chance to WIN Modernist Bread, worth over £400!


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Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.


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Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.