News Real Bread Campaign

It's Real Bread Week!

A Crust You Can Trust

For all bright-eyed, bushy-tailed breadlovers. Credit: Canva / Chris Young / CC-BY-SA-4.0

For all bright-eyed, bushy-tailed breadlovers. Credit: Canva / Chris Young / CC-BY-SA-4.0

It’s time to roll up your sleeves, or dig out an unloved bread machine, or head to your local, indie bakery for the 15th annual, international Real Bread Week!

Buy now: A Crust You Can Trust tee, apron and mug

What is Real Bread Week?

Created and run since 2010 by the Real Bread Campaign, #RealBreadWeek (17-25 February 2024) encourages people around the globe to:

  • BAKE Real Bread
  • BUY Real Bread
  • BOOST the Real Bread Campaign

Please head to the Real Bread Campaign website to find: 

While out shopping, look for The Real Bread Loaf Mark

What’s happening?

The Campaign invites everyone organising classes, events, tastings, fundraisers and other activities to add details to the Real Bread calendar. They include:

  • 17 February: Celebration of grain day with Wakelyns Bakery, Tosier Chocolate Tasting Rooms, Middleton.
  • 19 February: Real Bread baking session, run by Campaign ambassador Peter Cook in Worcester.
  • 20 February: Roots to Real Bread networking evening for current and prospective (micro)bakers, London. [fully booked]
  • 22 February: Introduction to making bread, Hen Corner, Brentford.
  • 22 February: Glorious grains with Emmanuel Hadjiandreou, The Artisan Bakehouse, Ashurst.
  • 24 February: The Scottish Festival of Real Bread, Anstruther.
  • 24 February: Real Bread celebration, Kettle Falls Library, Washington State.

Others can be found on the calendar, while many more organisers just post the details on social media. In 2023, #RealBreadWeek generated over 4000 posts from more than 40 countries on Instagram alone.

Real food

Real Bread is a delicious, nutritious, additive-free timeless original. With questions and concerns gathering around ultra-processed food (UPF), the idea of the additive-laden Chorleywood Process loaf is staling. With a heritage dating back perhaps as far as around 14,400 years, Real Bread has a bright future as the crust you can trust.

The rise of the machines

As well as celebrating making Real Bread by hand, Real Bread Week 2024 echoes its origins by inspiring people to dust off and use an unloved bread machine, or pass it on to someone who will.

Real Bread For All

The Real Bread Campaign continues to encourage business owners to run Real Bread For All schemes that bridge the gap between what it costs a financially-sustainable small bakery to put Real Bread on its shelves, and what people in their local communities living on tighter budgets can realistically afford. 

Full details of all this and more can be found at 

Launched in 2008, the Real Bread Campaign is run by the food and farming charity Sustain


Published Saturday 17 February 2024

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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