For all bright-eyed, bushy-tailed breadlovers. Credit: Canva / Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0
For all bright-eyed, bushy-tailed breadlovers. Credit: Canva / Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0
It’s time to roll up your sleeves, or dig out an unloved bread machine, or head to your local, indie bakery for the 15th annual, international Real Bread Week!
Buy now: A Crust You Can Trust tee, apron and mug
Created and run since 2010 by the Real Bread Campaign, #RealBreadWeek (17-25 February 2024) encourages people around the globe to:
Please head to the Real Bread Campaign website to find:
While out shopping, look for The Real Bread Loaf Mark.
The Campaign invites everyone organising classes, events, tastings, fundraisers and other activities to add details to the Real Bread calendar. They include:
Others can be found on the calendar, while many more organisers just post the details on social media. In 2023, #RealBreadWeek generated over 4000 posts from more than 40 countries on Instagram alone.
Real Bread is a delicious, nutritious, additive-free timeless original. With questions and concerns gathering around ultra-processed food (UPF), the idea of the additive-laden Chorleywood Process loaf is staling. With a heritage dating back perhaps as far as around 14,400 years, Real Bread has a bright future as the crust you can trust.
As well as celebrating making Real Bread by hand, Real Bread Week 2024 echoes its origins by inspiring people to dust off and use an unloved bread machine, or pass it on to someone who will.
The Real Bread Campaign continues to encourage business owners to run Real Bread For All schemes that bridge the gap between what it costs a financially-sustainable small bakery to put Real Bread on its shelves, and what people in their local communities living on tighter budgets can realistically afford.
Full details of all this and more can be found at www.realbreadcampaign.org
Launched in 2008, the Real Bread Campaign is run by the food and farming charity Sustain.
@realbreadcampaign
#RealBreadWeek
#ACrustYouCanTrust
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
Sustain
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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.
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