It's Real Bread Week!

It’s time to roll up your sleeves, or dig out an unloved bread machine, or head to your local, indie bakery for the 15th annual, international Real Bread Week!

Buy now: A Crust You Can Trust tee, apron and mug

What is Real Bread Week?

Created and run since 2010 by the Real Bread Campaign, #RealBreadWeek (17-25 February 2024) encourages people around the globe to:

• BAKE Real Bread
• BUY Real Bread
• BOOST the Real Bread Campaign

Please head to the Real Bread Campaign website to find: 

• Free recipes, and Slow Dough: Real Bread recipe book.
• Places to learn and improve Real Bread skills.
• The Real Bread Map of where to buy additive-free bread.
• Ways to get involved in, and support, the charity’s work.
• The Knead to Know...more microbakery handbook.

While out shopping, look for The Real Bread Loaf Mark. 

What’s happening?

The Campaign invites everyone organising classes, events, tastings, fundraisers and other activities to add details to the Real Bread calendar. They include:

• 17 February: Celebration of grain day with Wakelyns Bakery, Tosier Chocolate Tasting Rooms, Middleton.
• 19 February: Real Bread baking session, run by Campaign ambassador Peter Cook in Worcester.
• 20 February: Roots to Real Bread networking evening for current and prospective (micro)bakers, London. [fully booked]
• 22 February: Introduction to making bread, Hen Corner, Brentford.
• 22 February: Glorious grains with Emmanuel Hadjiandreou, The Artisan Bakehouse, Ashurst.
• 24 February: The Scottish Festival of Real Bread, Anstruther.
• 24 February: Real Bread celebration, Kettle Falls Library, Washington State.

Others can be found on the calendar, while many more organisers just post the details on social media. In 2023, #RealBreadWeek generated over 4000 posts from more than 40 countries on Instagram alone.

Real food

Real Bread is a delicious, nutritious, additive-free timeless original. With questions and concerns gathering around ultra-processed food (UPF), the idea of the additive-laden Chorleywood Process loaf is staling. With a heritage dating back perhaps as far as around 14,400 years, Real Bread has a bright future as the crust you can trust.

The rise of the machines

As well as celebrating making Real Bread by hand, Real Bread Week 2024 echoes its origins by inspiring people to dust off and use an unloved bread machine, or pass it on to someone who will.

Real Bread For All

The Real Bread Campaign continues to encourage business owners to run Real Bread For All schemes that bridge the gap between what it costs a financially-sustainable small bakery to put Real Bread on its shelves, and what people in their local communities living on tighter budgets can realistically afford. 

Full details of all this and more can be found at www.realbreadcampaign.org 

Launched in 2008, the Real Bread Campaign is run by the food and farming charity Sustain. 

@realbreadcampaign 
#RealBreadWeek
#ACrustYouCanTrust