Sustain / London Food Link / Our work

Good Food Retail

What is Good Food Retail?

The concept of good food retail is referred to in the new London Food Strategy, and to help progress this idea London Food Link has developed a briefing note to explore what this might look. The sector includes grocers, shops, markets, box schemes and home deliveries that sell food for consumption at home.

Broadly it refers to retail outlets doing at least some of the following:

  • Selling sustainably produced meat, dairy and fish, wholegrain foods and Real Bread
  • Less likely to serve highly processed fatty, salty and sugary foods and sugary drinks
  • Providing safe and nutritious food for diverse needs
  • Treating employees and suppliers fairly
  • Developing collaborative relationships with suppliers
  • Reducing environmental impact

Supporting councils to take action

During 2019 we supported six councils to develop Good Food Retail projects as part of the Mayor of London's small grants programme. We facilitated a Community of Practice, provided support, helped draw in external expertise and shared learning with wider community.

Our key resources: Read our updated updated briefing and the summary report from 2019's council cohort, as well as catch up on our recent webinar.

How can councils help Good Food Retail?

Our briefing covers how councils can support Good Food Retail in more detail, but broadly this includes things such as:

  • Development of a Good Food Retail Plan
  • A joined up approach between public health, economic development, regeneration and planning teams
  • Supporting retail outlets accepting Healthy Start Vouchers,
  • Encouraging street markets with thriving fruit and vegetable stalls
  • Access to premises and street food trading opportunities
  • Loans or grants for start-up costs with business support from an enterprise specialist
  • Innovative retail approaches to tackling household food insecurity

Resources and related reading

London Food Link: This is the umbrella for all of Sustain's initiatives in London. Our work includes helping to influence local government policy, hands-on food growing training, running sessions for public sector caterers, creating guidance for independent eateries and food producers, public awareness campaigns, and joining the dots between people around specific food issues. The LFL supporter network is open to everyone who grows, produces, teaches, peddles, promotes and simply enjoys good food in the capital.

Download the Sustain Briefing on Good Food Retail

Download 970Kb PDF


Sign up to the London Food Link email list


Join London Food Link

Grow, produce, teach, peddle or simply enjoy good food and drink in the capital? Join London Food Link to support our good food projects, promotion and campaigns in London.

Support our work

Your donation will help support community food initiatives and enterprises to thrive as part of a more sustainable food system.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2021
Registered charity (no. 1018643)
Data privacy & cookies