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News: Sourdough September For All
Local communities crumb together for the (bread) tin anniversary.
Real Bread Campaign | Thursday 1 September 2022
Page: Background to the campaign
This article was written by Campaign co-founder Andrew Whitley of Bread Matters in the run up to our launch in November 2008.
Real Bread Campaign
News: Ocado ‘wholemeal’ is brown bread
Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025
News: M&S loaf tanning salon update
Trading standards announces decision on a 2024 Real Bread Campaign complaint.
Real Bread Campaign | Monday 29 June 2026
News: Lidl deletes freshly baked bread claim
Real Bread Campaign calls it a small victory for shoppers.
Real Bread Campaign | Tuesday 5 November 2024
Article: (For)get Real!
Pauline Beaumont ponders how best to go about reclaiming the noble name bread from industrial loaf fabricators.
Real Bread Campaign | Wednesday 20 November 2019
Article: From chimodho to sourdough
Rebecca Trenner introduces microbaker Emma Muhwava.
Real Bread Campaign | Monday 6 January 2025
News: Aldi 'dark rye sourdough' trading standards case
Company fails to declare how much / little wholemeal rye flour in the mainly non-wholemeal wheat loaf.
Real Bread Campaign | Tuesday 10 February 2026
News: Sainsbury's trading standards case redirected
Primary Authority declines to continue.
Real Bread Campaign | Thursday 22 January 2026
News: Closer to a wholegrain of truth?
Researchers from the University of Hertfordshire have made a breakthrough in identifying the nutritional quality of loaves, which could pave the way for a standard definition for wholegrain foods.
Real Bread Campaign | Wednesday 24 January 2018
