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News: New allergen information guidance

Updated FSA advice for the out-of-home sector.
Real Bread Campaign | Thursday 6 March 2025

Blog: This is not just rye flour. Or is it?

M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025

News: Look for The Loaf Mark!

Your at-a-glance assurance of an additive-free loaf.
Real Bread Campaign | Wednesday 19 February 2020

Article: Recipe for a greener loaf

Christina Ermilio considers the environmental impacts of our daily bread and proposes changes we could make.
Real Bread Campaign | Tuesday 10 June 2025

News: CTSI supports Real Bread Campaign’s food labelling call

Trading standards body urges Government to protect shoppers from misleading marketing.
Real Bread Campaign | Tuesday 13 May 2025

Blog: A loaf by any other name?

The Real Bread Campaign is taking the next step in its call for an Honest Crust Act by asking supporters and friends to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove. Campaign coordinator Chris Young looks at why this protection is needed by Britain’s shoppers and small, independent bakeries.
Real Bread Campaign | Monday 25 September 2017

Blog: It’s not just Pret

Six months to the day since the Advertising Standards Authority banned the sandwich chain Pret a Manger from advertising its additive-laden sandwiches and wraps as ‘natural’, the company is still using the claim in-store. Real Bread Campaign coordinator Chris Young wonders: who’s there to protect us from being misinformed or misled by food businesses?
Real Bread Campaign | Thursday 18 October 2018

Article: A loaf by any other name

Is that freshly-baked, traditional, artisan, farmhouse loaf even what we’d call bread at all, asks Chris Young
Real Bread Campaign | Monday 14 February 2022

News: Your Real Bread reborn as beer?

Crumbs Brewery seeking bakery partners around the UK.
Real Bread Campaign | Sunday 26 February 2023

Blog: Warburtons: here we sourfaux again…

Company markets Chorleywood Process products as ‘sourdough but softer’
Real Bread Campaign | Tuesday 3 June 2025

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