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News: Look for The Loaf Mark!
Your at-a-glance assurance of an additive-free loaf.
Real Bread Campaign | Wednesday 19 February 2020
Blog: A loaf by any other name?
The Real Bread Campaign is taking the next step in its call for an Honest Crust Act by asking supporters and friends to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove. Campaign coordinator Chris Young looks at why this protection is needed by Britain’s shoppers and small, independent bakeries.
Real Bread Campaign | Monday 25 September 2017
Blog: It’s not just Pret
Six months to the day since the Advertising Standards Authority banned the sandwich chain Pret a Manger from advertising its additive-laden sandwiches and wraps as ‘natural’, the company is still using the claim in-store. Real Bread Campaign coordinator Chris Young wonders: who’s there to protect us from being misinformed or misled by food businesses?
Real Bread Campaign | Thursday 18 October 2018
Article: A loaf by any other name
Is that freshly-baked, traditional, artisan, farmhouse loaf even what we’d call bread at all, asks Chris Young
Real Bread Campaign | Monday 14 February 2022
News: Your Real Bread reborn as beer?
Crumbs Brewery seeking bakery partners around the UK.
Real Bread Campaign | Sunday 26 February 2023
Recipie: Liz Wilson’s panzanella
This Italian-style salad is a great way of using up any leftover Real Bread, particularly sourdough.
Real Bread Campaign | Wednesday 26 June 2019
Article: More Lockdown Loafers
Campaign coordinator Chris Young curates another collection of Real Bread bakers adapting to thrive.
Real Bread Campaign | Tuesday 16 June 2020
Article: Challenging sourdough cheats
The pernicious perennial peril of sourfaux
Real Bread Campaign | Monday 2 September 2019
Blog: What Lidl doesn’t want you to know
Leaked list exposes what retailer chooses to leave off labels.
Real Bread Campaign | Wednesday 23 April 2025
News: Which is your favourite Real Bread bakery?
Fly the flag for fab flour flingers!
Real Bread Campaign | Friday 14 March 2025
