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News: Ocado ‘wholemeal’ is brown bread

Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025

News: Lidl deletes freshly baked bread claim

Real Bread Campaign calls it a small victory for shoppers.
Real Bread Campaign | Tuesday 5 November 2024

Article: (For)get Real!

Pauline Beaumont ponders how best to go about reclaiming the noble name bread from industrial loaf fabricators.
Real Bread Campaign | Wednesday 20 November 2019

Article: From chimodho to sourdough

Rebecca Trenner introduces microbaker Emma Muhwava.
Real Bread Campaign | Monday 6 January 2025

News: Aldi 'dark rye sourdough' trading standards case

Company fails to declare how much / little wholemeal rye flour in the mainly non-wholemeal wheat loaf.
Real Bread Campaign | Tuesday 10 February 2026

News: Sainsbury's trading standards case redirected

Primary Authority declines to continue.
Real Bread Campaign | Thursday 22 January 2026

News: Closer to a wholegrain of truth?

Researchers from the University of Hertfordshire have made a breakthrough in identifying the nutritional quality of loaves, which could pave the way for a standard definition for wholegrain foods.
Real Bread Campaign | Wednesday 24 January 2018

Article: I didn't know work could be such fun

In 2012 Mark Webb went back to the classroom for their Real Bread Day.
Real Bread Campaign | Monday 15 March 2021

News: Real Bread bakers' letter to the PM

Letter emailed to the UK Prime Minister on 25 March 2020
Real Bread Campaign | Wednesday 25 March 2020

News: Sippets: March 2020

Recent crumbs of news from the world of Real Bread.
Real Bread Campaign | Wednesday 18 March 2020

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