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News: Sourfaux down under
Oz researchers find most supermarket ‘sourdough’ made with additives and commercial yeast and question marketing claims.
Real Bread Campaign | Thursday 1 June 2023
News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
News: Lidl ‘sourdough rye’ rebrand
Real Bread Campaign complaint leads to supermarket renaming the mainly wheat sourfaux product.
Real Bread Campaign | Monday 4 December 2023
News: NHS: Sourdough is ‘tummy friendly bread’
According to The NHS, ‘some people with wheat sensitivity have no problems when they eat […] sourdough bread […] or any bread from a specialist bakery, rather than a supermarket.’
Real Bread Campaign | Tuesday 7 August 2018
News: Wholemeal law breakers?
Real Bread Campaign finds ‘fortified’ flour in products sold as wholemeal by six of the UK’s ten largest supermarket chains.
Real Bread Campaign | Thursday 6 July 2023
News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
News: Sainsbury’s ordered to say adios to white flour in wholemeal tortillas
Trading standards raps supermarket’s knuckles for regulation breach.
Real Bread Campaign | Wednesday 26 July 2023
News: Real Bread Campaign reaction to Australian 'freshly baked' ruling
Consumer rights victory in Australia sets shining example for other countries to follow
Real Bread Campaign | Friday 10 April 2015
Blog: Loaf-tanning salon lies?
Real Bread Campaign investigations of 'bakery' secion marketing by the UK's ten largest supermarket chains.
Real Bread Campaign | Thursday 4 July 2024
News: Aldi apologises for Real Bread Week hijack
Supermarket claims it was ‘not aware of the Real Bread Campaign’s pivotal role’.
Real Bread Campaign | Monday 4 March 2024
