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News: Sainsbury’s stops making fresh bread in store
Supermarket confesses it no longer makes any loaves from scratch in any store.
Real Bread Campaign | Wednesday 18 March 2026
News: Sainsbury’s forced to re-label 50% white loaf
Trading standards advises supermarket to drop the word 'wholemeal'.
Real Bread Campaign | Monday 30 October 2023
News: Sainsbury’s drops fresh bread claim
Supermarket removes ‘freshly made every day’ claim from some stores following Real Bread Campaign action.
Real Bread Campaign | Friday 1 November 2024
Article: Inside the loaf tanning salon
A former supermarket baker exposes a sector axing skilled jobs and freshly-made bread.
Real Bread Campaign | Wednesday 8 April 2026
News: Co-op doubling down on doughy deceit?
Supermarket claims imported products are ‘freshly baked’.
Real Bread Campaign | Friday 19 July 2024
Blog: What’s up in the M&S marketing department?
Supermarket miscounting in non-UPF labelling?
Real Bread Campaign | Thursday 3 July 2025
News: Sourfaux down under
Oz researchers find most supermarket ‘sourdough’ made with additives and commercial yeast and question marketing claims.
Real Bread Campaign | Thursday 1 June 2023
News: Aldi comes clean about ‘fermented wheat flour’
Supermarket chain reveals the functional ingredient’s identity and preservative purpose.
Real Bread Campaign | Wednesday 17 December 2025
News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
News: Lidl ‘sourdough rye’ rebrand
Real Bread Campaign complaint leads to supermarket renaming the mainly wheat sourfaux product.
Real Bread Campaign | Monday 4 December 2023
