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News: September said no to sourfaux
People in more than 50 countries join the 10th anniversary sourdough celebrations
Real Bread Campaign | Monday 10 October 2022
News: Big Baker says no to sourfaux
Real Bread Campaign claims a small Sourdough September victory.
Real Bread Campaign | Wednesday 6 September 2023
News: Big brand sourfaux exposed
Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
Real Bread Campaign | Tuesday 28 May 2019
Blog: Warburtons: here we sourfaux again…
Company markets Chorleywood Process products as ‘sourdough but softer’
Real Bread Campaign | Tuesday 3 June 2025
News: Britain’s Best Loaf awards say no to sourfaux
Following a protest by the Real Bread Campaign and a number of its supporters, awards organisers have reversed a previous decision to open up their sourdough category to loaves made by other means.
Real Bread Campaign | Tuesday 29 January 2019
News: M&S sourfaux allergen labelling fail?
Real Bread Campaign raises concerns over French-only ingredients and allergen labelling.
Real Bread Campaign | Wednesday 3 May 2023
News: Watchdog sleeps through sourfaux ads
The Real Bread Campaign has slammed the Advertising Standards Authority for failing to protect shoppers from potentially misleading ‘sourdough’ loaf adverts.
Real Bread Campaign | Tuesday 3 December 2019
News: Sourfaux code: Food Standards Agencies’ reaction
A response to the Real Bread Campaign's call to reject.
Real Bread Campaign | Monday 27 March 2023
News: Sign the sourfaux code rejection letter
Can the code!
Real Bread Campaign | Wednesday 8 March 2023
News: Ad watchdog responds to sourfaux code
The Advertising Authority replies to the Real Bread Campaign call to reject.
Real Bread Campaign | Thursday 9 February 2023
