Throwing the spotlight on the amazing businesses and initiatives that help people who have experienced a tougher time than most of us to benefit from baking.
The Real Bread Campaign’s annual, international celebration of additive-free loaves* and people who make them returns from 22 February to 1 March 2020 for its 11th year.
As always, Real Bread Week’s main aims are to encourage people to:
It’s also a time that the charity Sustain, which receives no funding or sponsorship for its bready work, urges everyone (baker or not) to join the Real Bread Campaign.
*And bagels, bialys, injera, baguettes, naan, chapatti/roti, croissants, rolls/buns, lavash, Staffordshire oatcakes, tortillas, paratha, pitta, pida etc…
Each year, bakeries, baking schools, mills, schools, care homes, youth and other community groups around the world organise Real Bread events and activities including classes, bake-togethers, open days and more.
Everyone is encouraged to bake Real Bread with and for their families, colleagues, neighbours and other friends, and share #WeAreRealBread photos of themselves and their loaves on social media.
A particular focus of 2020’s celebrations are the enterprises and projects in the UK and beyond that help people to benefit from the therapeutic, social and employment opportunities of baking, particularly Real Bread. For example:
There are many more small, local, independent enterprises and initiatives in the UK and beyond that help people to benefit from Real Bread making and other types of baking. Generally, however, they operate in isolation and not always with adequate recognition or support.
Based on the findings of our Rising Up report, Together We Rise works to unite and highlight these ‘islands of good practice’ and help turn them into a landscape in which the benefits are promoted more widely and routinely made available to many thousands more people.
We want to help throw the spotlight on the work of more enterprises and initiatives that help people to benefit from the therapeutic, social and employment opportunities of baking Real Bread. If you:
...and would like to tell your story as a 500-1000 word article on our website, please first send a very short line to firstname.lastname@example.org
We'll get back to you with a guide and deadline.
Real Bread Campaign
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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Your donation will help support the spread of baking skills and access to real bread.
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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.