Throwing the spotlight on the amazing businesses and initiatives that help people who have experienced a tougher time than most of us to benefit from baking.
The Real Bread Campaign’s annual, international celebration of additive-free loaves* and people who make them returns from 22 February to 1 March 2020 for its 11th year.
As always, Real Bread Week’s main aims are to encourage people to:
It’s also a time that the charity Sustain, which receives no funding or sponsorship for its bready work, urges everyone (baker or not) to join the Real Bread Campaign.
*And bagels, bialys, injera, baguettes, naan, chapatti/roti, croissants, rolls/buns, lavash, Staffordshire oatcakes, tortillas, paratha, pitta, pida etc…
Each year, bakeries, baking schools, mills, schools, care homes, youth and other community groups around the world organise Real Bread events and activities including classes, bake-togethers, open days and more.
Everyone is encouraged to bake Real Bread with and for their families, colleagues, neighbours and other friends, and share #WeAreRealBread photos of themselves and their loaves on social media.
A particular focus of 2020’s celebrations are the enterprises and projects in the UK and beyond that help people to benefit from the therapeutic, social and employment opportunities of baking, particularly Real Bread. For example:
- Bad Boys Bakery and Freedom Bakery, London and Glasgow, UK: Employment and life skills training for inside and beyond the prison gate
- Better Health Bakery, London, UK: Training placements for adults distanced from employment by mental ill-health.
- The Bread & Butter Project, Marrickville, Australia: Helping people seeking refuge and asylum to shape their lives
- The Good Loaf, Northampton, UK: Employment opportunities to help vulnerable local women break the cycle of poverty, unemployment and offending
- Hot Bread Kitchen, New York, USA: Creating economic opportunity for women through careers in food
- Knead Good Bread, east midlands, UK: Baking in ways that can contribute to a mindful and coping approach to life
- The Lantern Community, Ringwood, UK: Work and learning opportunities for people with different abilities
- Luminary Bakery, London, UK: Empowering women at social and economic disadvantage to build a future for themselves
- Planet Leicester Bakers, Leicestershire, UK: A range of community-focussed projects, around mental wellbeing, growing old gracefully
- Stoneham Bakehouse, Hove, UK: Projects include BreadShed helping older people to tackle isolation through getting together to chat and bake bread
- Yangon Bakehouse, Yangon, Myanmar: Empowering women with work and life skills
There are many more small, local, independent enterprises and initiatives in the UK and beyond that help people to benefit from Real Bread making and other types of baking. Generally, however, they operate in isolation and not always with adequate recognition or support.
Based on the findings of our Rising Up report, Together We Rise works to unite and highlight these ‘islands of good practice’ and help turn them into a landscape in which the benefits are promoted more widely and routinely made available to many thousands more people.
Share your story
We want to help throw the spotlight on the work of more enterprises and initiatives that help people to benefit from the therapeutic, social and employment opportunities of baking Real Bread. If you:
- Run one, or
- Have you benefitted from baking Real Bread with one
...and would like to tell your story as a 500-1000 word article on our website, please first send a very short line to firstname.lastname@example.org
We'll get back to you with a guide and deadline.
Published 3 Dec 2019
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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