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Blog: Creating chances to choose Real Bread
Campaign coordinator Chris Young on tackling challenges to availability, accessibility and affordability.
Real Bread Campaign | Wednesday 20 March 2024
News: Real Bread Campaign hails ASA recognition as a victory for shoppers
The Advertising Standards Authority (ASA) investigation team has recognised: “…that consumers were likely to associate the term Real Bread with the Campaign, and therefore any references to ‘Real Bread’ which related to bread that did not comply with the term as defined by the Campaign had the potential to mislead consumers.”
Real Bread Campaign | Wednesday 27 May 2015
News: Sourdough September 2021
A lockdown love for life because life’s sweeter with sourdough!
Real Bread Campaign | Wednesday 1 September 2021
News: It’s Real Bread Week: doughing it for the kids!
From Maenclochog to Gorbals; Walthamstow to Korcula Island, passionate Real Bread Campaign supporters around the world are celebrating Real Bread Week (14-22 May) by doughing it for the kids.
Real Bread Campaign | Saturday 14 May 2016
Article: You're on mute
Veg Patch Kitchen founder Kath Corfield spoke to some fellow bakery school owners about moving online during the pandemic.
Real Bread Campaign | Wednesday 23 June 2021
Article: Lion in the bakehouse
From Mozambique to Kent to lockdown launch and beyond, Leo Maxlhaieie shares his story so far.
Real Bread Campaign | Thursday 6 October 2022
Article: Ambassador profile: Eddy Sleiman
A relative newcomer to the world of Real Bread, Eddy says that lockdown was a catalyst for a life change.
Real Bread Campaign | Monday 15 November 2021
News: Real Bread Campaign wins Young British Foodies Award
On 10 September 2013, the Real Bread Campaign received the Honorary category award at the Young British Foodies Awards
Real Bread Campaign | Wednesday 11 September 2013
News: Real Bread is Food for Life!
From 1 September 2013, schools, hospitals and all other caterers serving Real Bread can earn points towards silver and gold Food for Life Catering Mark certification from The Soil Association.
Real Bread Campaign | Tuesday 3 September 2013
News: UK shoppers at risk of a Great British Fake Off?
Today, the Real Bread Campaign renewed its demand for an Honest Crust Act to protect shoppers from the risk of being misled when they buy a loaf, one of the most important staple foods in the British diet.
Real Bread Campaign | Friday 13 June 2014
