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News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
News: Get ready for Sourdough September
The Real Bread Campaign is encouraging all bakeries and baking schools to make and publish their plans as soon as possible for the annual, international celebration of genuine sourdough.
Real Bread Campaign | Wednesday 9 May 2018
News: Remember, remember Sourdough September
The Real Bread Campaign is calling on Real Bread bakeries, baking schools and other additive-free fermentalists to make their plans for this year’s annual, international celebration of genuine sourdough, and the people who make it.
Real Bread Campaign | Wednesday 5 June 2019
News: Not all loaves are created equal
Our letter to The Guardian.
Real Bread Campaign | Wednesday 13 March 2024
News: Scottish Real Bread Festival details announced
Full line up revealed.
Real Bread Campaign | Thursday 16 February 2023
News: No sign of better bread regs
Wholegrain, fresh and artisan bread still not on Defra’s menu.
Real Bread Campaign | Tuesday 6 June 2023
News: True Loaf magazine issue 63 out now
Tuck into the July to September 2025 edition of the Real Bread Campaign supporters' magazine.
Real Bread Campaign | Tuesday 1 July 2025
News: No date for updated and improved bread standards
Defra still unwilling or unable to say when anything will change.
Real Bread Campaign | Tuesday 12 December 2023
News: Real Bread Campaign slams Defra loaf labelling inaction
Organisation challenges minister's denial of market failure and assertion of regulatory robustness.
Real Bread Campaign | Thursday 17 August 2023
News: Get ready for Sourdough September!
Raising dough, awareness and dough (the other sort) since 2013.
Real Bread Campaign | Tuesday 6 June 2023
