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News: It’s Sourdough September
Three ingredients = a world of Real Bread
Real Bread Campaign | Tuesday 1 September 2020
News: Sourdough September 2021
A lockdown love for life because life’s sweeter with sourdough!
Real Bread Campaign | Wednesday 1 September 2021
News: Honest Crust Act: March 2023 update
Defra responds to wholemeal, wholegrain, sourdough and artisan bread labelling proposals.
Real Bread Campaign | Wednesday 22 March 2023
News: Sourdough September boosts bakers worldwide
Bread makers around the globe benefit from the Real Bread Campaign initiative.
Real Bread Campaign | Tuesday 12 October 2021
News: Dough Monsters descend on Sourdough September
Start(er) ‘em young!
Real Bread Campaign | Friday 1 September 2023
News: Ocado ‘wholemeal’ is brown bread
Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025
News: Sourdough proven to reverse baldness*
It's time to seize the (sour)dough!
Real Bread Campaign | Sunday 1 September 2024
News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
News: Bread consultation ‘abandons bakers and insults shoppers’
Real Bread Campaign reacts in anger and dismay.
Real Bread Campaign | Thursday 1 September 2022
News: Lidl deletes freshly baked bread claim
Real Bread Campaign calls it a small victory for shoppers.
Real Bread Campaign | Tuesday 5 November 2024
