News Real Bread Campaign

Ask not what your Real Bread Campaign can do for you…

…ask what you can do for your Campaign!

. Credit: Canva / CC-BY-SA-4.0

. Credit: Canva / CC-BY-SA-4.0

How does a mature (15 years and counting) charity project secure media coverage and generate a social media buzz to keep getting our messages across?

With ever-increasing costs, Sustain also needs to raise more dough in order to keep running the Real Bread Campaign and build capacity to increase our positive impact.

Calling all Real Bread lovers

Echoing John F. Kennedy’s 1961 inaugural speech as US President, the Real Bread Campaign is calling on its supporters and other friends to consider how you can help us step up to these challenges.

As you love:

  • delicious, nutritious, additive-free bread 
  • homebaking
  • community bakeries that provide skilled employment and help to keep our high streets alive
  • transparent labelling and honest marketing
  • children learning all about bread


Join the Real Bread Campaign

Not sure if you’re a current supporter? Login to check.

Make some noise!

There are plenty of ways you can help us to spread the word about your Campaign and its work, particularly if you run a business. They include: 

  • talking with family, friends, colleagues and customers
  • social media
  • your enewsletters (and forwarding ours)
  • blog posts on your website
  • bread demonstrations at events
  • creating videos
  • interviews with, and press releases to, local media contacts
  • giving us a mention in books you write

Maybe you could even become a Campaign ambassador.

More ways you can support our charity’s work

The Campaign supporter subscription scheme is our main source of income but there are other ways that you can help to fund our work.

If you run a business you could also:


Run by the food and farming charity Sustain since 2008, the Real Bread Campaign is THE organisation in the UK finding and sharing ways of making bread better for us, better for our communities and better for the planet. 

Working towards a future in which everyone has the chance to choose Real Bread, we champion Real Bread and the people who make and eat it, while challenging obstacles to their rise.

Read more about our definition, vision, mission and work.

The Campaign has received no charitable funding for more than a decade but we’re open to, and continue to explore, grant funding opportunities. We do not accept corporate sponsorship or advertising on our website.

What happens if I do nothing?

Unless we can raise more funds over the next six months, Sustain will have to implement cost-cutting measures before the end of the year. 

The charity is currently able to employ one part-time staff member dedicated to the Campaign. Losing even one of these days would be a 25% reduction in staff time. This would have a severely negative effect on our ability to carry out project work, lobby for improved legislation, promote the Real Bread sector, and challenge industrial practices that run counter to our vision and values. It would also feed into a vicious circle of reduced capacity to run the Campaign supporters’ network and secure other income.

While few people say that True Loaf magazine is the main reason they’re a Campaign supporter, it remains a popular benefit. Switching to digital-only might reduce the incentive for people to join us and could feed into some people’s decision to end their support.

If you have any questions, suggestions or other comments, please email Campaign coordinator Chris Young.

If you’re still thinking ‘what’s in it for me?’, please take a look at this.

See also

Get (more) involved

Published Tuesday 11 June 2024

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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Your donation will help support the spread of baking skills and access to real bread.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2024
Registered charity (no. 1018643)
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