Showcasing the diversity in UK agriculture

Who Gets Seen on the Land? is an accessible image bank on Culture Roots Collective that depicts communities often underrepresented in photography, marketing and media coverage of the UK’s food, farming and land-based sectors. This resource is a visual media tool that supports more inclusive storytelling across the agri-food sector.

The image bank offers over 100 free downloadable images of farmers and land workers that can be used for publicly available materials supporting education, advocacy and communications/marketing. The video bank was shaped with partners from Root and Reason and ELEVATE alongside photographer Phoebe Davies.

Through a series of collaborative portraits and in-situ documentation, the project highlights the diverse experiences and vital contributions of people of the global majority, women and LGBTQIA+ land workers. The collection features five participant groups/farms working across livestock, agroecology, veterinary practice and mixed farming systems. The images reflect the intersection of identity, labour and landscape, capturing individuals actively engaged in their environments.

Phoebe visited five farms and groups to capture some of the people, animals and land at the centre of our food system. 

These include:

• Flavian Obiero,Tynefield Farm: a farmer, butcher & cook based in Hampshire, prioritising sustainable farming practices and animal welfare.

• Sivalingam and Molly Vasanthakumar, Woodland Farm: a nature-friendly, stock-free smallholding in Somerset, growing produce for Kumar’s Dosa Bar and Farm an ethical farm-to-fork South Indian catering business.

• Dr. Lutfi, Ruby Radwan and family, Willowbrook Farm: the UK’s first Halal & Tayyib farm, raising organic poultry, sheep, and goats, and growing seasonal vegetables through ethical, sustainable farming and compassionate animal stewardship.

• Teasel Coop: a queer cooperative project focused on land justice and connection, based in South Wales. Its aim is to engage local and wider communities in (re)connecting with the land through workshops, skillshares, celebrations, and political education.

• Global Majority veterinary students and scholars: from the University of Lancashire, the University of Bristol, and the University of Surrey working with Dr. Navaratnam Partheeban on a dairy farm in Somerset.

Phoebe Davies is a Welsh artist based at Slade Farm Organics, a third-generation tenanted family farm in South Wales, run by her sister Polly. Phoebe's practice often explores collaboration, identity, and place, engaging with communities through site-specific and socially rooted projects.

Any use of these images should respect the integrity and context of the work, ensuring that participants are represented accurately and with credit to the photographer - full details are provided throughout the photobank.

To access the full video bank visit Culture Roots Collective.