Almost every time I catch up with someone about their work on Healthy Start, they tell me about how people in their area haven’t heard of the vouchers or think they can only be used for milk.
This confusion is not just with the general public but also extends to local councillors, GPs, food bank staff and volunteers, MPs and shopkeepers. Yet these are all groups of people who should know about the scheme because they are the people that are key to its success.
Healthy Start vouchers are available for children under four and pregnant women whose families meet low-income eligibility criteria. Each voucher is worth £3.10 and can be spent on fruit, vegetables, milk and infant formula.
As one of the government’s few programmes designed to specifically help low-income families access healthy food, the lack of awareness and take up of Healthy Start vouchers is both shocking and shameful. And yet, this doesn’t come as a major surprise given that successive governments has never properly invested in promotion, training or evaluation of the programme.
In June Sustain coordinated a joint letter to the Secretary of State for Health highlighting that an estimated £28.6 million worth of vouchers were missed out by families in England and Wales in 2018. This is a huge blow to household shopping budgets, particularly as families on Universal Credit are only eligible for the vouchers if their take home pay is no more than £408 per month (much lower than for households on legacy benefits). These families are already living on very tight budgets so every pound of support they are entitled to makes a difference.
Over the last year I’ve developed a love/hate relationship with the programme: on the one hand talking about it with everyone I meet in order to increase awareness and therefore (hopefully) take up of the vouchers, while simultaneously wanting to bang my head against the wall over the hundreds of pernickety and unnecessary problems that are embedded in it.
This summer I channelled my frustrations into a productive outlet by developing Making the most of Healthy Start: A toolkit for local action. Our aim is to give local areas concrete and clear suggestions on what can be done to improve awareness and take up of the scheme in their area. The actions involve a wide variety groups, including local authorities, public health teams, community sector organisations, local food partnerships (like members of Sustainable Food Cities or Food Power) and others working in this sector.
The toolkit has information about the scheme (eligibility, how to apply, etc.), as well as advice on working with health professionals, promotion and campaigning, increasing retailer participation and awareness, and mainstreaming the programme into local welfare and advice services. We’ve also included real-life case studies, and separate information on Scotland’s new Best Start Foods and a quiz about the voucher scheme – a great resource for gauging a group’s knowledge and dispelling common misconceptions.
We hope that this toolkit can start to chip away at some of the misinformation and confusion around the scheme, by equipping local areas with the knowledge and resources to improve awareness and take up of the vouchers. If you’ve got a success story to share, please do get in touch!
Want to learn more?
Or contact Maddie Guerlain at firstname.lastname@example.org for further details or questions.
Food Power: Food Power is an exciting new programme working with local communities across the UK to strengthen their ability to reduce food poverty.
Sustain chief executive Kath Dalmeny looks at what we can do, working in alliance, to eliminate food poverty and hunger in the UK. We have been...
We've read the leaked notes from UK-US trade talks. If you care about food safety standards, farming, pesticides, Stilton cheese and sugar...
Sustain’s sustainable farming campaigner Vicki Hird gives a personal reflection on what forest fires in South America tell us about the meat on...
Sustain's chief executive Kath Dalmeny reflects on the positive impact of the Sustainable Food Cities network, and the opportunities to join up...
Maddie coordinates the annual Good Food for London report and the national Food Power network, which supports local food poverty alliances across the UK. She previously managed Capital Growth at Sustain from 2015-2017.
Also by Maddie Guerlain
Campaigner and policy wonk Vicki Hird talks about wildlife, winning and how to stay motivated.
Local food champion, urban forager, innovative chef and community organiser Rachel de Thample tells...
Your donation will help communities identify ways to alleviate food poverty.
The main UK political parties have all now published their manifestos and the Sustain team has...
Sustain's new report published as fast food giants McDonalds and KFC are eyeing up 800 new UK...
In a survey commissioned by Sustain member Eating Better 63% of 11-18 year olds said the...
Sustain member PAN UK ranks the top ten UK supermarket and finds they all failing to reduce...
Sustain member Feedback launch the Gleaning Handbook, a resource to help communities rescue food...
The Green House
244-254 Cambridge Heath Road
London E2 9DA
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.