Roots to Work: The London Brewer

The Jellied Eel catches up with Jaega Wise, head brewer at Wild Card Brewery in Walthamstow.

What drew you to beer in particular?
Growing up in Nottingham, having a pint down the pub is just what you do. Beer is such a social, accessible drink. I'm lucky to have grown up in a place with such amazing breweries on my doorstep.

How did you get into brewing professionally?
During the recession, a couple of friends of mine we're trying to start a brewery when I jumped on board. We went from being homebrewers, to using other breweries equipment such as cuckoo brewers, to getting our own six barrel brewery in Walthamstow.

What has been the biggest help along the way?
The support of local people. Whether that's been people coming to our brewery taproom or retweeting what we're up to. They're a vital part of what we do.

What one piece of advice would you offer to someone thinking about setting up a microbrewery?
Get a good team around you made up of people with a different skill set to you.  I love what I do, and it’s mostly because I'm making beer with my mates.

Wild Card Brewery is a London Food Link supporter. Portrait by Miles Willis for The Jellied Eel

Find good food jobs and volunteering opportunities through Roots to Work, run by London Food Link’s Capital Growth team

Electrify The ‘Eel!
The original version of this article first appeared in The Jellied Eel magazine, an element of London Food Link's work as the voice for good food in the capital.

Be part of its future by pledging from £5 to £500 in the LFL crowdfunding campaign before 14 July 2017.

You’ll be helping LFL to support and promote the people who grow, cook, make and save good food in London. This will includes a new local food map, more digital content, a new support and mentoring programme, making Jellied Eel magazine easier to produce, whilst staying free from unethical advertising. In return, you’ll get to bag yourself a fantastic foodie reward.


12/06/2017
London Food Link

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London Food Link: This is the umbrella for all of Sustain's initiatives in London. Our work includes helping to influence local government policy, hands-on food growing training, running sessions for public sector caterers, creating guidance for independent eateries and food producers, public awareness campaigns, and joining the dots between people around specific food issues. The LFL supporter network is open to everyone who grows, produces, teaches, peddles, promotes and simply enjoys good food in the capital.


More blogs

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By Chris Young
Campaign Coordinator Real Bread Campaign

Chris Young has coordinated the Real Bread Campaign since March 2009. His work involves running the Campaign’s international supporter network, creating and running initiatives including Sourdough September, Real Bread Week, Together We Rise (therapeutic/social baking), calling for an Honest Crust Act of better loaf labelling and marketing laws, and No Loaf Lost (surplus and waste reduction) as well as the Lessons in Loaf and Bake Your Law programmes for schools.


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