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News: Warburtons drops ‘wholemeal’ from 50% white loaf name
Product renamed after Real Bread Campaign intervention.
Real Bread Campaign | Tuesday 30 January 2024
News: Government listens to Real Bread Campaign
Defra ‘currently considering’ issue of wholemeal legislation.
Real Bread Campaign | Friday 3 February 2023
Blog: A loaf by any other name?
The Real Bread Campaign is taking the next step in its call for an Honest Crust Act by asking supporters and friends to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove. Campaign coordinator Chris Young looks at why this protection is needed by Britain’s shoppers and small, independent bakeries.
Real Bread Campaign | Monday 25 September 2017
Article: Making it in Malaysia
In 2010 Martin Prior wrote of how his experiences in sharing the joys of Real Bread helped him find his place in his adoptive local community.
Real Bread Campaign | Monday 5 August 2019
News: Bread lovers: don't be an afterthought!
Take action now.
Real Bread Campaign | Wednesday 10 August 2022
News: Real Bread Campaign loaf label lobbying
On 20 January 2016, a Real Bread Campaign delegation met representatives of Department for Environment, Food & Rural Affairs (Defra) to make progress on the Campaign’s demand for legislation to ensure greater clarity and transparency in loaf labelling and marketing.
Real Bread Campaign | Monday 25 January 2016
Blog: Is Kingsmill’s whole grain claim legit?
Real Bread Campaign coordinator Chris Young questions the honesty and legality of Allied Bakeries’ claim.
Real Bread Campaign | Tuesday 15 April 2025
News: Show Gove the loaves!
Michael Gove seems to be ignoring calls for better protection from incomplete and potentially misleading loaf labelling and marketing, so the Real Bread Campaign needs YOUR help to show him the problem.
Real Bread Campaign | Tuesday 26 June 2018
Article: My bread heritage
By Elissa O’Donoghue.
Real Bread Campaign | Monday 20 November 2023
News: What the Real Bread Campaign does for you
Are you missing opportunities we create?
Real Bread Campaign | Tuesday 30 April 2024
