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News: Real Bread named Britain's Best Loaf

Real Bread wins in seven of eight national award categories and takes overall prize.
Real Bread Campaign | Thursday 2 May 2024

News: What the Real Bread Campaign does for you

Are you missing opportunities we create?
Real Bread Campaign | Tuesday 30 April 2024

Article: Wholemeal: better bred bread

Crow’s Rest Bakehouse founder Alexandra Vaughan looks at how choosing delicious wholemeal Real Bread can be good not only for your health but also the planet's.
Real Bread Campaign | Tuesday 26 March 2024

Blog: Creating chances to choose Real Bread

Campaign coordinator Chris Young on tackling challenges to availability, accessibility and affordability.
Real Bread Campaign | Wednesday 20 March 2024

News: Loaf fabricators challenge ‘all flour must be wholemeal’ law

Trade body hires lawyers to give an opinion that 50% white loaves can be marketed with the word wholemeal.
Real Bread Campaign | Tuesday 30 January 2024

News: Warburtons drops ‘wholemeal’ from 50% white loaf name

Product renamed after Real Bread Campaign intervention.
Real Bread Campaign | Tuesday 30 January 2024

News: Real Bread Campaign wholemeal proposal to be adopted

Legal description amongst UK regulatory changes.
Real Bread Campaign | Wednesday 17 January 2024

News: Real Bread unwrapped 2023

A review of the high (and low) lights of the Campaign’s 15th anniversary year.
Real Bread Campaign | Wednesday 27 December 2023

News: No date for updated and improved bread standards

Defra still unwilling or unable to say when anything will change.
Real Bread Campaign | Tuesday 12 December 2023

Article: The Real Bread Campaign turns fifteen

Looking back on decade and a half of the battle for better bread.
Real Bread Campaign | Sunday 26 November 2023

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Real Bread Campaign
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The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

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