News / Real Bread Campaign

Bread lovers: don't be an afterthought!

Take action now.

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The public consultation element of the current, once-in-a-generation review of bread and flour composition, labelling and marketing regulations is immenent. The Real Bread Campaign has secured what it believes is further evidence that the government has no interest in hearing the voice of the people on issues of fundamental importance in this process.

In an email declining to give details about the content and timing of the consultation, or to meet with the Campaign, Food Standards Scotland’s Deputy CEO, Ian Watt, also wrote: “In due course, policy officials across the UK will consider the consultation responses and any proposals deemed appropriate that may not have been captured in the consultation itself.”

Campaign coordinator Chris Young commented: “'In due course'? 'Deemed appropriate'? This response reinforces our belief that small bakery owners, and everyone else in the UK as shoppers, are seen as inconveninces to be sidelined in this process. We’re increasingly concerned that our needs and rights might, at best, end up being mere afterthoughts to the convenience of politicians and profits of big business.”

Time's running out

Though non-committal, the government has indicated that the consultation might open within weeks.

Making a stand is quick and simple. Please, if you haven’t already…

Supportive MPs

The Campaign has seen messages from the following MPs to constituents, advising that they will contact Defra:

  • Kate Green, Stretford and Urmston 
  • Kenny MacAskill, East Lothian
  • Alan Mak, Havant
  • David Mundel, Dumfriesshire, Clydesdale and Tweeddale
  • Kate Osamor, Edmonton
  • Ellie Reeves, Lewisham West & Penge

If your local MP is on this list, please still take this action, changing the wording to thank them for contacting Defra already, to show that more than one of their constituents is calling for this.

See also

Published 10 Aug 2022

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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