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Blog: This is not just rye flour. Or is it?
M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025
News: UK shoppers at risk of a Great British Fake Off?
Today, the Real Bread Campaign renewed its demand for an Honest Crust Act to protect shoppers from the risk of being misled when they buy a loaf, one of the most important staple foods in the British diet.
Real Bread Campaign | Friday 13 June 2014
News: Freshly baked or freshly faked: Who’s protecting shoppers?
The Real Bread Campaign is warning shoppers buying industrial loaves advertised using claims of freshness that they might not be getting what they expect.
Real Bread Campaign | Thursday 19 April 2018
Article: Not just naan
Vivan Futehally, founder of Pure Brot in rural Maharashtra, looks at the place bread has in Indian life.
Real Bread Campaign | Saturday 20 February 2021
Article: Focus on phytate and FODMAPs
Dietitian Sophie Turigel and Chris Young look at two potential benefits of sourdough fermentation.
Real Bread Campaign | Monday 16 October 2023
News: Real Bread and Children’s Food on health summit menu
A day discussing diet and health.
Real Bread Campaign | Friday 13 October 2023
Article: (For)get Real!
Pauline Beaumont ponders how best to go about reclaiming the noble name bread from industrial loaf fabricators.
Real Bread Campaign | Wednesday 20 November 2019
Article: Whistler’s mother
Like most Real Bread business owners, Natasha Tatton and her husband Ed have had to make changes to their bakery in British Columbia.
Real Bread Campaign | Monday 22 June 2020
News: Loaf fabricators challenge ‘all flour must be wholemeal’ law
Trade body hires lawyers to give an opinion that 50% white loaves can be marketed with the word wholemeal.
Real Bread Campaign | Tuesday 30 January 2024
Article: Bread: the whole truth
Full version of The Honest Truth Q&A for The Sunday Post
Real Bread Campaign | Sunday 9 October 2022
