Search | Real Bread Campaign

News: Mother superior

A week today sees the start of the fourth annual #SourdoughSeptember, when fermentalists of the world unite to help everyone discover that life’s sweeter with sourdough!
Real Bread Campaign | Thursday 25 August 2016

News: It’s #SourdoughSeptember!

Fomented (and fermented) by the Real Bread Campaign, #SourdoughSeptember is the international celebration of genuine sourdough, encouraging people to buy it from small, independent Real Bread bakeries, or make it at home.
Real Bread Campaign | Friday 1 September 2017

News: ASA ruling shows Iceland ‘finest ingredients’ loaf claim is meaningless

Responding to a complaint by the Real Bread Campaign, the Advertising Standards Authority (ASA) has given the opinion that the frozen food chain’s ‘crafted using only the finest ingredients’ advertising claim for additive-laden loaves is not misleading ‘because “finest” had no defined meaning’.
Real Bread Campaign | Wednesday 13 December 2017

Recipie: Bag o’ bread

One bag o' flour = three large loaves
Real Bread Campaign | Saturday 20 February 2021

Article: The Real Bread Campaign turns fifteen

Looking back on decade and a half of the battle for better bread.
Real Bread Campaign | Sunday 26 November 2023

Article: Sourdough bread mythbuster

Real Bread Campaign coordinator Chris Young separates the wheat from the chaff.
Real Bread Campaign | Tuesday 26 September 2023

News: Are Supermarket Bloomers (Still) Pants?

Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018

News: New bread and flour guidance: gains and omissions

The Real Bread Campaign’s qualified welcome.
Real Bread Campaign | Friday 25 April 2025

Article: Lay all your loaf on me

In 2016, Scotland The Bread founders Andrew Whitley and Veronica Burke visited Denmark and Sweden to to meet plant breeders, farmers, millers and bakers at the heart of a Nordic bread revolution.
Real Bread Campaign | Monday 9 November 2020

Page: Honest Crust Act

The Real Bread Campaign calls for improved loaf labelling and marketing laws in the UK.
Real Bread Campaign

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