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Article: Real Bread review of the year
A look back at highlights of the Campaign’s work and achievements during 2019.
Real Bread Campaign | Sunday 29 December 2019
News: Sourdough code of (mal)practice?
The Real Bread Campaign believes that a document sent to Defra is a cheats’ charter that attempts to legitimise abusing people’s growing love of sourdough by hijacking the word.
Real Bread Campaign | Wednesday 27 November 2019
News: Mother superior
A week today sees the start of the fourth annual #SourdoughSeptember, when fermentalists of the world unite to help everyone discover that life’s sweeter with sourdough!
Real Bread Campaign | Thursday 25 August 2016
News: It’s #SourdoughSeptember!
Fomented (and fermented) by the Real Bread Campaign, #SourdoughSeptember is the international celebration of genuine sourdough, encouraging people to buy it from small, independent Real Bread bakeries, or make it at home.
Real Bread Campaign | Friday 1 September 2017
News: ASA ruling shows Iceland ‘finest ingredients’ loaf claim is meaningless
Responding to a complaint by the Real Bread Campaign, the Advertising Standards Authority (ASA) has given the opinion that the frozen food chain’s ‘crafted using only the finest ingredients’ advertising claim for additive-laden loaves is not misleading ‘because “finest” had no defined meaning’.
Real Bread Campaign | Wednesday 13 December 2017
Recipie: Bag o’ bread
One bag o' flour = three large loaves
Real Bread Campaign | Saturday 20 February 2021
Article: The Real Bread Campaign turns fifteen
Looking back on decade and a half of the battle for better bread.
Real Bread Campaign | Sunday 26 November 2023
Article: Sourdough bread mythbuster
Real Bread Campaign coordinator Chris Young separates the wheat from the chaff.
Real Bread Campaign | Tuesday 26 September 2023
News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
News: New bread and flour guidance: gains and omissions
The Real Bread Campaign’s qualified welcome.
Real Bread Campaign | Friday 25 April 2025
