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What's the sustainable deal... with the royal seal?

The royal family has been criticised for giving its regal stamp of approval to some rather dubious products over the years, but a new emphasis on more environmentally and socially responsible practices is about to spread across all the royal warrants..

Jellied Eel 31The royal family has been criticised for giving its regal stamp of approval to some rather dubious products over the years, but a new emphasis on more environmentally and socially responsible practices is about to spread across all the royal warrants..

There's been much speculation in recent months about what William and Kate might be eating for their wedding breakfast. Certainly if their father (in law) had anything to do with it, the food would be likely to score pretty highly in the sustainability stakes. After all, the green credentials of HRH Prince of Wales can't be disputed. When he’s not founding a pioneering organic food and farming company, he’s attacking climate change sceptics, or declaring that organic allotments can save the environment. But do those same principles stretch to the sustainability of the food companies he and his own parents endorse with a royal warrant?

To find out more, read the full article in the latest Jellied Eel

Published Tuesday 12 April 2011

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