New app launched to combat food waste in east London

Founded by two brothers with over 15 years’ experience working in the fruit and vegetable industry, UGO Fresh connects shops and restaurants with excess fresh produce with local customers.

Copyright Mathilde Lopes

Copyright Mathilde Lopes

Published: 8 May 2018

Launched at the end of April in Hackney, UGO Fresh gives east-enders access to surplus fresh produce from their favourite local haunts at discounted, affordable prices. More than 30 businesses have joined the food waste fight so far and there are plans to expand the service across London in the near future.

Co-founder, Thomas Ribes said: “Food waste is a real epidemic – restaurants, cafés and shops throw away too much food every day. In the UK alone, a third of produced food is wasted every year.”
Businesses signed up so far range “from bakeries to French grocers to oyster shops and fishmongers. It’s a win-win for consumers and businesses alike,” co-founder Xavier added.

How does it work?


Download the app > Set up notifications or shop around for the best deals > Buy and pay for your shopping directly in the UGO Fresh app > Pick it up from the shop/restaurant.


You can find links to download the app on the UGO Fresh website.