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Rock ‘n’ (bread) roll!

Real Bread bakers taking the stage at Latitude Festival

Latitude lineup. Copyright: See details below

Latitude lineup. Copyright: See details below

For a fourth year, the Foodhaus Productions family have invited the Real Bread Campaign back to the Theatre of Food at the annual festival in (usually) sunny Suffolk.

If you’re going to Latitude, please do come and see us.

  • Friday, 12.30pm: Demo by Rebecca Bishop (Two Magpies Bakery)
  • Saturday, 12.30pm: Demo by Steven Winter (Bread Source)
  • Sunday, 3pm: Microbakery: from home to high street.

Details below, all subject to change. 

For a balanced diet, check out the full afternoon of non-bready stuff each day, including Forgotten foods: stories of Britain's lost food and how to revive them (featuring Dan Saladino and hosted by Sustain's Ben Reynolds) at 5pm on Sunday.

Microbakery: from home to high street

This is an introduction to turning your Real Bread making hobby into a home-based business and perhaps even growing it to set up shop on the high street. Gain inspiration and advice from a panel of bakers at different stages of their business lives. Each will give a brief introduction to their bakery/microbakery and their story so far. We’ll then open things up to the audience to ask questions about setting up, running and growing a microbakery.

The bakers

Across the weekend, Real Bread Campaign supporters sharing their knowledge and experience include:

Rebecca Bishop co-founded Two Magpies Bakery in 2012. From small beginnings in Southwold, Rebecca now oversees a team of over 100 bakers, pastry chefs and baristas across a central bakery and baking school in Darsham, plus bakery cafes in Aldeburgh, Norwich, Blakeney, Holt and Woodbridge.

Sonya Hundal is the owner and baker at Greenfield Bakers in the very rural village of Friskney in Lincolnshire. All bread is baked in a wood-fired French clay oven and is made using stoneground flour from the Maud Foster Windmill in Boston. Bread is sold through a weekly bake for local customers and a small range of markets. A past Real Bread Campaign ambassador, Sonya is also a creative writer working with local communities and schools in the East Midlands. 

Shona Rogers was born and raised in Norfolk, then moved to the city to pursue a career in a suit. After 17 years she left it all behind to move to a small mountain village in Tirol, Austria where she re-trained as a chef, working in luxury hotels and at a Michelin star restaurant.  Shona returned to Norfolk in 2020 and set up her own microbakery, Elsing Bakehouse, named after her new village home. She now makes Real Bread and other treats, delivering them by bicycle to people in local villages. [photo to follow]

Kitty Tait set up a bakery when she was 14 after really struggling with her mental health and finding therapy through making bread. A past Real Bread Campaign ambassador, Kitty runs The Orange Bakery in Oxfordshire with her dad, Al. Together they recently published a memoir/recipe book called Breadsong.

Ian Waterland: Following a 28-year career in health and social care, primarily supporting people with mental ill health, in 2013 Ian completed the Advanced Diploma in Artisan Baking at The School of Artisan Food. He then established and ran his microbakery, Knead Good Bread, in Leicestershire for eight years. Initially selling from The Bread Bus, the bakery evolved into a subscription and delivery model. A past Real Bread Campaign ambassador, Ian now shares his microbusiness and mindful baking knowledge at a variety of places, including The School of Artisan Food, of which he became MD in June 2022 and where will lead a 5-day microbakery course this September. 

Steven Winter: Owner of the multi-award-winning Bread Source in Norfolk, Steven is a true career baker with over 25 years of experience in the trade. Passionate about inspiring the next generation of bakers, his ethos is all about education and knowledge sharing to achieve great bakes — alongside thoughtfully and sustainably sourced ingredients. With regular attendance at food fayres, farmers' markets and five permanent sites across Norfolk (with more to follow!) Steve’s vision for Bread Source is to bring Real Bread and baked goods to new audiences across the county.

Each bready session will be hosted by Real Bread Campaign coordinator Chris Young. He’ll take along limited number of the Campaign’s microbakery handbook Knead to Know…more – please bring cash!

Everyone is volunteering their time and the lineup subject to change without notice.

Stay up to date

A full programme should appear on the Latitude website and app, plus the printed guide available on site.

All details will be subject to change but up-to-date information for the Theatre of Food will be posted on a chalkboard outside the tent each morning. 

Photos: Rebecca Bishop © Chris Young, Kitty Tait © The Orange Bakery, Shona Rogers © Oliver Pugh, Steven Winter © Rosie Mills-Smith, Sonya Hundal © Joel Blevins / Woodenbarn Media, Ian Waterland © S. Waterland.

See also

Real Bread at Latitude
Real Bread baking within tent
Real Bread attitude at Latitude

Published Wednesday 22 June 2022

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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