The UK government is carrying out a once-in-a-generation review of bread composition, labelling and marketing laws but will not commit to proposals to protect shoppers and small bakery owners from misleading loaf labelling and marketing.

Shoppers have the right to know what we’re buying and small bakery owners deserve to be able to compete on fair terms. Yet the Department for Environment, Food and Rural Affairs (Defra) is ignoring the Real Bread Campaign’s proposals for full ingredient declaration and meaningful, legal definitions of commonly-used but often misleading marketing terms such as ‘freshly baked’ and ‘sourdough’.

Defra is refusing to meet with the Real Bread Campaign until after the consultation but shoppers and bakery owners cannot be silenced. The Bread law review is an unique chance to level the playing field for small, independent bakeries which provide delicious, real bread, as well as community, jobs and business opportunities for our local highstreets.

Ask your MP to let shoppers and small bakeries have a say in the review of bread laws.

We’ve made it quick and easy for you to write to your local MP: just add your details and click to send the message.

At the end, we then invite bakery owners and workers also to sign a joint letter to Defra head, the Secretary of State for Environment, Food and Rural Affairs.

Published 10 Jul 2022

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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