Search for London's favourite loaf launched

Back in June, The Jellied Eel magazine and the Real Bread Campaign extended an open invitation to all London loafmongers to put the finest of their Real Breads up for the public vote.

The capital’s citizens can find the list of all 20 competing bakeries, where to buy the nominated loaves, and cast their votes at www.sustainweb.org/jelliedeel/vote/

The loaves with the most votes will go forward to a panel of experts, including some of the country’s best-known and respected food writers, for a blind tasting to choose the winner. The Londoners’ Loaf will then be named at The Real Bread Festival, which runs from 5-7 October on South Bank, and in the October issues of The Jellied Eel and True Loaf magazines.

Ben Reynolds of Jellied Eel magazine explained the thinking behind the competition, “There’s an amazing wealth of great bakers in this city, many of whom fall under the radar. We’re keen to help raise their profile and get people buying their bread. What better way to do that than challenging Londoners to tell us their favourite.”

Chris Young of the Real Bread Campaign added, “At a time when the eyes of the world are on London, it's great that The Jellied Eel is helping to draw their gaze to some of the bakeries that are bringing Real Bread back to the hearts of their local communities.”

All of the bakers have given their assurance that the nominated loaves are what the campaign calls Real Bread i.e. the loaves have been made without the use of any artificial additives or processing aids in the flour or dough.

**ENDS**

11 July 2012

For more information on The Jellied Eel please contact Ben Reynolds:
ben@sustainweb.org or 0203 5596 777
thejelliedeel.org       twitter.com/jelliedeelmag

For more information on the Real Bread Campaign please contact Chris Young: chris@sustainweb.org or 0203 5596 777
realbreadcampaign.org       twitter.com/realbread     facebook.com/realbreadcampaign

Notes:

The full list of participating bakeries and the loaves they have nominated for the public vote:

• Albion Café:   Multigrain
• Aston's Bakery:   Medieval White
• Born & Bread Bakery:  The 5 Cereal
• Boulangerie Jade:  Pain au Levain
• Bread Bread Ltd:   Cafone
• Brick House:   Peckham Rye
• Cooper's Bakehouse:  Pain de Campagne sourdough
• Crazy Baker:   Crazy Baker London Sourdough
• e5 Bakehouse:   Hackney Wild
• Euphorium Bakery:  Euphorium Muesli Bread
• Flour Power City:   Malthouse Cockney Cobbler
• Flourish Craft Bakery:  Pain a l’Ancienne
• La Bottega del Pane:  Pane di Altamura
• Rinkoff Bakery:   Multigrain Sourdough
• Ruben's Bakehouse:  Hamlands Sourdough
• Sweet Tree Bakery:  Weizenmisch Brot
• The Flour Station Borough: Brown
• The Old Post Office Bakery: Californian Sourdough
• The Spence Bakery:  White
• Victoria Bakery:   Sourdough

The Jellied Eel is a quarterly London magazine about ethical food.  It is produced by BIG Media and London Food Link, part of the charity Sustain: the alliance for better food and farming.  The free magazine is distributed via 150 outlets across London, to a readership of about 50,000. The Jellied Eel was a finalist in the best food magazine category of this year’s Guild of Food Writers Awards.