Are YOU ready for Real Bread Week?

Logo available to download: login via the Campaign website. Credit: www.realbreadcampaign.org

Published: Wednesday 7 January 2026

The start of Real Bread Week (21 February to 1 March) is now only about 6 weeks away.

One of the main reasons the Real Bread Campaign created and runs this awareness-raising initiative is as a marketing opportunity for bakers, millers, baking teachers and everyone else involved in the rise of Real Bread.

Checklist

We also encourage you to contact local media outlets and influencers to let them know yours is the business on their patch flying the Real Bread Week flag. You could suggest they include you (and the Real Bread Campaign) in a feature, reel, news item, ‘best of’ list, or otherwise give you / us a shout out.

Your Real Bread Campaign is at risk!

If you want to help ensure that the Campaign still around for you this time next year, here’s another checklist:

We’re also planning a limited-edition t-shirt, apron and mug, but we haven’t designed it yet - so if you’re feeling creative and fancy a go, please let us know.

See also

Wholemeal Real Bread
Bake Your Lawn (for your grow-a-loaf kids' project)
Real Bread For All (free guide download)
No Loaf Lost (free guide download)

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Real Bread Campaign: Finding and sharing ways to make bread better for us, our communities and planet.

Press office

Chris Young
Campaign Coordinator
Real Bread Campaign

Chris Young has coordinated the Real Bread Campaign since March 2009. In addition to lobbying for an Honest Crust Act of better loaf composition, labelling and marketing laws in the UK; he created and runs initiatives including: Sourdough September; Real Bread Week; Real Bread For All; Together We Rise, promoting therapeutic/social benefits of bread making; No Loaf Lost surplus reduction guidance; and Lessons in Loaf for schools. He’s the author of the Knead to Know…more microbakery handbook, Slow Dough: Real Bread recipe book and Bake Your Lawn grow-a-loaf guidebook; and edits True Loaf magazine.

From 2014-18, Chris also coordinated Sustain's London Food Link network, which included editing The Jellied Eel magazine and helping to launch and run the Urban Food Awards with the Mayor of London’s office. Chris has pulled on his judge’s wig for BOOM Awards, The Cateys, The Great Taste Awards, The Scottish Bread Championship and The World Bread Awards. In 2017, The School of Artisan Food honoured Chris with its first Fellowship, and in 2025 he was named joint Person of The Year by Slow Food in The UK.

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