Leading food policy academic Professor Tim Lang has praised the London 2012 Food Vision for its ambition to use the power of the Games to inspire healthy and sustainable food in the catering sector, especially sustainable fish. The praise came in a feature in The Independent on Sunday newspaper examining the food provision for the London 2012 Olympic and Paralympic Games.
The article, by journalist Will Hamilton, stated, "The Food Vision for the London 2012 Games was laid out by the organisers back in 2009. It was notable for one thing: its ambition to sustainability. At the time there was a certain amount of sneering along the who–do-you-think-you-are-kidding lines. But it has proved a major triumph, as Tim Lang, professor of food policy at City University points out. "I was opposed to the Olympics... But, that said, the achievements of the London Food Board and Rosie Boycott [the board's chair] in getting the Games to be as sustainable as possible is brilliant."
Professor Lang singled out London 2012's commitment to sustainable seafood, and the independent campaign run by Sustain to promote these to the wider catering sector, as inspirational. He said, "The sustainable fish initiative – which ensures that all fish served is demonstrably sustainable – is remarkable and sets new world standards. And the effort to get communities around the Olympic village to attempt the hard slog of growing their own food is a fantastic example of collective action. They have pushed the boundaries."
The groups and activities referenced by Professor Tim Lang are as follows:
- London 2012 Food Vision - further details on the Food Legacy website, inspired by the London 2012 Food Vision
- London Food Board - chaired by Rosie Boycott who, with others from the London Food Board, contributed to the development of the London 2012 Food Vision
- Sustainable Fish City - the campaign using the London 2012 Food Vision to using only demonstrably sustainable fish to achieve the bold ambition of London becoming the world's first sustainable fish city
- Capital Growth - the campaign to help communities all over London grow more of their own food through the creation of 2,012 new community food growing spaces by the end of 2012
The original Independent on Sunday article was published on 26th February, 2012. Read it here.
Sustainable Fish: A campaign to protect precious marine environments and fishing livelihoods, and call for fish to be bought from sustainable sources. We want to show what can be done if people and organisations make a concerted effort to change their buying habits.
