Photo copyright: Obesity Health Alliance
Children are still seeing twice as many ads for junk food, as for alcohol and gambling, according to the Advertising Standards Authority's new figures. Children's Food Campaign responds.
Photo copyright: Obesity Health Alliance
Children were exposed to an average of 8 TV adverts a week for foods high in fat, salt and sugar (HFSS) during 2018, according to the Advertising Standards Authority's latest review of children's exposure to TV advertising, who also say this was down from an average of 12.4 adverts per week in 2016.
Whilst the Advertising Standards Authority is today claiming this as evidence of the effectiveness of current regulations, the Children's Food Campaign highlights wider evidence that points to a slightly less hopeful picture.
Responding for the Children's Food Campaign, Barbara Crowther said:
"The Government should not swallow the ASA's latest spin on unhealthy food and drink advertising. It is clear that whether it is on TV, online, on our streets or in our shops, children are constantly nudged towards less healthy food and drink choices. There is overwhelming public and health professional support for tightening current HFSS restrictions. We call on the Government to stand firm and ensure 2020 delivers the promised progress on the Childhood Obesity Plan, including a 9pm watershed on junk food advertising, a ban on sales of energy drinks to children, and a clampdown on promotions of junk food cluttering up every shop entrance, aisle end and till location."
Children's Food Campaign: Campaigning for policy changes so that all children can easily eat sustainable and healthy food.
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