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Just what does 'wholegrain' mean and what assurance does it give shoppers?
Real Bread Campaign
News: Closer to a wholegrain of truth?
The Healthgrain Forum has proposed a Europe-wide definition for wholegrain foods, echoing a call the Real Bread Campaign has been making since 2013.
Real Bread Campaign | Tuesday 15 August 2017
News: Closer to a wholegrain of truth?
Researchers from the University of Hertfordshire have made a breakthrough in identifying the nutritional quality of loaves, which could pave the way for a standard definition for wholegrain foods.
Real Bread Campaign | Wednesday 24 January 2018
News: A wholegrain of truth?
A Real Bread Campaign investigation of industrial loaves marketed as 'wholegrain' and 'wholemeal' by some of the UK's highest profile brands.
Real Bread Campaign | Wednesday 27 February 2013
News: Wholegrain and wholemeal: a decade demanding definition
Ten years after its A Wholegrain of Truth? report, the Real Bread Campaign writes to Defra yet again.
Real Bread Campaign | Tuesday 7 February 2023
Publication: A wholegrain of truth? Industrial loaf names, claims and contents
A Real Bread Campaign investigation of 'wholegrain' loaves marketed by some of the UK's highest profile industrial loaf manufacturers found one loaf that declared a miserly 6% wholemeal flour.
Real Bread Campaign | Wednesday 27 February 2013
News: Wholegrain definition kicked into the long grass
Real Bread Campaign secures encouragement from Defra but no commitment.
Real Bread Campaign | Wednesday 8 November 2023
News: FSA and Defra to sweep wholegrain and fresh bread off the table?
“Apparently no appetite to protect shoppers or small business owners,” says Real Bread Campaign.
Real Bread Campaign | Thursday 19 May 2022
News: No sign of better bread regs
Wholegrain, fresh and artisan bread still not on Defra’s menu.
Real Bread Campaign | Tuesday 6 June 2023
News: Spain gets an Honest Crust Act
By Royal Decree, the country now has protection lacking in the UK and elsewhere, including legal definitions of wholegrain, sourdough and artisan bread.
Real Bread Campaign | Wednesday 17 July 2019
