A Real Bread Campaign investigation of 'wholegrain' loaves marketed by some of the UK's highest profile industrial loaf manufacturers found one loaf that declared a miserly 6% wholemeal flour.
The report also looks at the separate term ‘wholemeal’, highlighting the Campaign’s concern that the practice of what it sees as ‘diluting’ wholemeal wheat flour with soya flour and highly refined gluten powder in ‘wholemeal’ loaves is rife amongst industrial loaf manufacturers.
Conclusion and recommendations
Appendix 1: The loaves
Appendix 2: Company responses
Appendix 3: Trading standards office responses
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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.