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News: Kingsmill drops star-spangled wholegrain claim
Real Bread Campaign complaint leads to removal of USDA-based health claim from UK ads.
Real Bread Campaign | Wednesday 18 June 2025
News: What the Real Bread Campaign does for you
Are you missing opportunities we create?
Real Bread Campaign | Tuesday 30 April 2024
News: Morrisons still making 'baked from scratch' promise
Freshly made in store from scratch using British flour, or manufactured overseas?
Real Bread Campaign | Wednesday 28 January 2026
News: Wholegrain definition kicked into the long grass
Real Bread Campaign secures encouragement from Defra but no commitment.
Real Bread Campaign | Wednesday 8 November 2023
News: Better bread in schools
What are the opportunities and obstacles?
Real Bread Campaign | Thursday 7 May 2026
News: Pig pancreas and chicken feathers in factory loaves?
Spolier alert: probably not.
Real Bread Campaign | Friday 1 May 2026
Recipie: Simple sourdough starter and care guide
Basic steps for budding bakers, without unnecessary ingredients.
Real Bread Campaign | Friday 1 September 2023
Article: Folic-acid-free flour and bread
A guide for people who want or need to avoid this synthetic addition to their food.
Real Bread Campaign | Monday 3 November 2025
News: All RISE!
New community of practice for people in UK regional grain networks.
Real Bread Campaign | Monday 23 February 2026
News: Are you ready for Real Bread Week 2025?
Calling bakers, teachers, millers and everyone else!
Real Bread Campaign | Monday 13 January 2025
