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News: Morrisons still making 'baked from scratch' promise
Freshly made in store from scratch using British flour, or manufactured overseas?
Real Bread Campaign | Wednesday 28 January 2026
News: Wholegrain definition kicked into the long grass
Real Bread Campaign secures encouragement from Defra but no commitment.
Real Bread Campaign | Wednesday 8 November 2023
Recipie: Simple sourdough starter and care guide
Basic steps for budding bakers, without unnecessary ingredients.
Real Bread Campaign | Friday 1 September 2023
News: All RISE!
New community of practice for people in UK regional grain networks.
Real Bread Campaign | Monday 23 February 2026
News: Are you ready for Real Bread Week 2025?
Calling bakers, teachers, millers and everyone else!
Real Bread Campaign | Monday 13 January 2025
Blog: Flour ‘fortification’ chalk supply presents a risk to the UK food system
Imported additive disruption could threaten confidence in UK food system.
Real Bread Campaign | Friday 13 December 2024
News: Real Bread Campaign shocked by Allinson advert ASA ruling
On 19 September 2012 the Advertising Standards Authority (ASA) rejected a complaint by the Real Bread Campaign that certain marketing of Allinson brand loaves was misleading.
Real Bread Campaign | Wednesday 19 September 2012
News: Spain gets an Honest Crust Act
By Royal Decree, the country now has protection lacking in the UK and elsewhere, including legal definitions of wholegrain, sourdough and artisan bread.
Real Bread Campaign | Wednesday 17 July 2019
News: 93% of Brits unaware of supermarket loaf contents
New research also reveals UPF loaf concerns.
Real Bread Campaign | Thursday 15 January 2026
News: Flour: Always read the label
Real Bread Campaign removes discounts due to additive use.
Real Bread Campaign | Friday 22 March 2024
