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News: Warburtons ad leaves bitter taste
A Real Bread Campaign complaint is being investigated by the Advertising Standards Authority.
Real Bread Campaign | Monday 29 March 2021
Publication: Are Supermarket Bloomers (Still) Pants?
A Real Bread Campaign investigation of in-store bakery and own brand loaf manufacture, labelling and marketing.
Real Bread Campaign | Wednesday 10 October 2018
News: Local loafers needed to help feed the nation
Campaign supporter Steven Winter is asking fellow Real Bread bakers to bake a new national loaf for NHS staff, other frontline and hidden heroes, and people in need.
Real Bread Campaign | Wednesday 29 April 2020
News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
News: Trading standards force M&S to review labels
Real Bread Campaign complaint leads to consumer protection intervention.
Real Bread Campaign | Wednesday 1 October 2025
Page: Wholegrain
Just what does 'wholegrain' mean and what assurance does it give shoppers?
Real Bread Campaign
News: Sourfaux code: Food Standards Agencies’ reaction
A response to the Real Bread Campaign's call to reject.
Real Bread Campaign | Monday 27 March 2023
News: Are YOU ready for Real Bread Week?
Boost your business and our charity.
Real Bread Campaign | Wednesday 7 January 2026
News: Britain’s Best Loaf is Real Bread
Once again the overall champion is additive-free.
Real Bread Campaign | Tuesday 20 July 2021
Recipie: Brown bread
Mark Woods’s tasty, moist overnight loaf.
Real Bread Campaign | Wednesday 8 January 2025
