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News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
Page: Wholegrain
Just what does 'wholegrain' mean and what assurance does it give shoppers?
Real Bread Campaign
News: Sourfaux code: Food Standards Agencies’ reaction
A response to the Real Bread Campaign's call to reject.
Real Bread Campaign | Monday 27 March 2023
News: Britain’s Best Loaf is Real Bread
Once again the overall champion is additive-free.
Real Bread Campaign | Tuesday 20 July 2021
Recipie: Brown bread
Mark Woods’s tasty, moist overnight loaf.
Real Bread Campaign | Wednesday 8 January 2025
News: True Loaf magazine issue 59 out now
Read the July to September 2024 edition of the Real Bread Campaign magazine.
Real Bread Campaign | Monday 1 July 2024
News: No date for updated and improved bread standards
Defra still unwilling or unable to say when anything will change.
Real Bread Campaign | Tuesday 12 December 2023
Blog: Wheat shortage?
Use more of it, says Chris Young.
Real Bread Campaign | Wednesday 25 September 2024
News: Flour: do you mill it yourself?
Calling all millerbakers!
Real Bread Campaign | Friday 24 January 2025
News: Kingsmill drops star-spangled wholegrain claim
Real Bread Campaign complaint leads to removal of USDA-based health claim from UK ads.
Real Bread Campaign | Wednesday 18 June 2025
