Sustain's calls for an Honest Crust Act gets further creedence in a new report covered in the Guardian.
Commenting on the new report from BUEC (European Consumer Organisation) Food labes: Tricks of the Trade, in today's Guardian, Ben Reynolds, deputy chief executive of the charity Sustain in the UK, said: “We know that consumers in this country are being conned by phony products, and as a nation getting nowhere near its five a day, exaggerated claims about fruit or veg content are deeply irresponsible,”
“Vague marketing terms like ‘artisanal’ and ‘farmhouse’ fool us into thinking we’re buying higher quality products and we’re routinely charged more for the privilege.
“Our research has revealed that UK supermarkets routinely flout the law and sell ‘wholemeal’ bread (which should have 100% wholemeal flour) made with refined flour which is cheaper and less good for you, and that ‘wholegrain’ lacks any legal definition. That’s why we’re calling for an Honest Crust Act, which would legally define these marketing terms and require supermarkets to print a full list of ingredients.
“This report highlights the need to have a national debate about food labelling before we leave the EU. Brexit represents an opportunity for us to design and enforce our own regulations on food labelling, protect UK consumers and make it easier to make healthy choices.”
The report is available here.
Sustain is campaigning for an Honest Crust Act.
Real Bread Campaign
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
The Real Bread Campaign is calling on bakeries, baking schools, schools, nurseries, community...
The Camapign coordinator's reply to a letter regarding its call for improved loaf labelling and...
The Real Bread Campaign has launched a new, interactive map to help people find Real Bread, baking...
Want Real Bread? Look for the Loaf Mark! The Real Bread Campaign has re-launched its scheme to help...
Since its launch in January 2018, the Real Bread Campaign’s No Loaf Lost guide has been...
Christmas is fast approaching and whether you're looking for a bit of inspiration for menu...
Sugary food and drinks made up a whopping 43% of all promotions in store entrances, aisle ends and...
New research reveals 97% of teachers have backed proposed restrictions on sales of high...
Final showing of the End Hunger UK photo exhibition, which comes to a close after months of touring...
From the 5th to the 16th of November the UN Special Rapporteur on extreme poverty and human rights...
The Green House
244-254 Cambridge Heath Road
Projects & campaigns
Better Food Britain
Better Hospital Food
Children's Food Campaign
Food and Farming Policy
Food co-ops toolkit
Good Food For London
London Food Link
Planning Food Cities
Real Bread Campaign
Roots to work
Save Our Antibiotics
Sugar Smart UK
Sustainable Fish Cities
Sustainable Food Cities
The Big Dig
Urban Food Fortnight