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News: Call on your MP to urge for better loaf labelling laws
Do you think that shoppers and small, independent local bakeries deserve better protection from the effects of incomplete loaf labelling and potentially misleading marketing?
Real Bread Campaign | Tuesday 26 June 2018
Blog: Warburtons: here we sourfaux again…
Company markets Chorleywood Process products as ‘sourdough but softer’
Real Bread Campaign | Tuesday 3 June 2025
Article: The Real Bread Campaign turns fifteen
Looking back on decade and a half of the battle for better bread.
Real Bread Campaign | Sunday 26 November 2023
News: Ad watchdog’s bloomer?
ASA allows Hovis' rustic, authentic, traditional, artisanal-inspired and no artificial preservatives claims.
Real Bread Campaign | Wednesday 28 February 2024
Page: Real Bread Week
Created by the Campaign in 2010, Real Bread Week is the annual, international celebration of additive-free bread and the people behind its rise. Next: 20 to 28 February 2027.
Real Bread Campaign
Article: The Flour Queen
How Sally Milner helped distribute the best part of a ton of flour to people in north east England during lockdown.
Real Bread Campaign | Thursday 16 July 2020
News: New allergen information guidance
Updated FSA advice for the out-of-home sector.
Real Bread Campaign | Thursday 6 March 2025
News: Best in dough
Real Bread bakers dominate the World Bread Awards for the eighth year running.
Real Bread Campaign | Wednesday 16 October 2019
News: 87% of supermarket loaves aren't Real Bread
The Food App reveals only 13% of 600 products are additive-free.
Real Bread Campaign | Wednesday 20 May 2026
News: Hovis 50% better than the rest?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Wednesday 20 May 2026
