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News: Ad watchdog’s bloomer?
ASA allows Hovis' rustic, authentic, traditional, artisanal-inspired and no artificial preservatives claims.
Real Bread Campaign | Wednesday 28 February 2024
Page: Real Bread Week
Created by the Campaign in 2010, Real Bread Week is the annual, international celebration of additive-free bread and the people behind its rise. Next: 20 to 28 February 2027.
Real Bread Campaign
Article: The Flour Queen
How Sally Milner helped distribute the best part of a ton of flour to people in north east England during lockdown.
Real Bread Campaign | Thursday 16 July 2020
News: New allergen information guidance
Updated FSA advice for the out-of-home sector.
Real Bread Campaign | Thursday 6 March 2025
News: Best in dough
Real Bread bakers dominate the World Bread Awards for the eighth year running.
Real Bread Campaign | Wednesday 16 October 2019
News: 87% of supermarket loaves aren't Real Bread
The Food App reveals only 13% of 600 products are additive-free.
Real Bread Campaign | Wednesday 20 May 2026
News: New research echoes Honest Crust Act calls
Survey results ‘underline the overwhelming appetite’ for Real Bread Campaign proposals.
Real Bread Campaign | Wednesday 3 December 2025
Article: Landrace for life
Mike Pinard and his wife Jenny grow heritage wheat in the borders between Surrey, Kent and Sussex.
Real Bread Campaign | Monday 12 October 2020
News: No sign of better bread regs
Wholegrain, fresh and artisan bread still not on Defra’s menu.
Real Bread Campaign | Tuesday 6 June 2023
Page: What is Real Bread?
Real Bread has nothing to hide. It is made with simple, natural ingredients and NO additives. Simple, eh?
Real Bread Campaign
