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News: White flour and up to 26 items on industrial wholemeal loaf ingredient lists
An investigation by the Real Bread Campaign has found up to 26 ingredients and additives, including refined flour, on the ingredient lists of wholemeal loaves manufactured by nine of the UK’s largest industrial loaf fabicators.
Real Bread Campaign | Tuesday 11 September 2018
Publication: Are Supermarket Bloomers (Still) Pants?
A Real Bread Campaign investigation of in-store bakery and own brand loaf manufacture, labelling and marketing.
Real Bread Campaign | Wednesday 10 October 2018
News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
Recipie: Moth-free stuffing
A handful of natural ingredients, none belonging to the order Lepidoptera.
Real Bread Campaign | Friday 15 December 2023
News: ASA bans misleading Iceland factory loaf advert
Following a complaint from the Real Bread Campaign, the Advertising Standards Authority (ASA) today ruled that an advertisement marketing a range of mass-produced, part-baked loaves as handmade was ‘misleading’ and should not appear again.
Real Bread Campaign | Wednesday 14 October 2015
News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
News: Lidl's half-baked loaf marketing?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Thursday 30 May 2024
News: Are supermarket bloomers pants?
A nine-month investigation by the Real Bread Campaign has found the in-store bakeries of only one major supermarket chain producing any Real Bread.
Real Bread Campaign | Saturday 27 March 2010
News: Iceland drops loaf after Real Bread Campaign complaint
Retailer axes half white product marketed using the word wholemeal
Real Bread Campaign | Monday 16 January 2023
News: Additive-free dried yeast
Is such a thing still available in the UK?
Real Bread Campaign | Thursday 18 April 2024
