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The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

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Wheaty!. Copyright: Lara Durham

It’s time to Bake Your Lawn!

It’s time to Bake Your Lawn!

Wednesday 28 February 2024
Real Bread Campaign

UPF chicken is special?. Copyright: Aldi, fair usage

Aldi hijacks Real Bread Week

Aldi hijacks Real Bread Week

Tuesday 27 February 2024
Real Bread Campaign

Real Bread = happiness. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

Fermented farinaceous fun in Fife

Fermented farinaceous fun in Fife

Monday 26 February 2024
Real Bread Campaign

The Loaf Mark in action . Credit: Greenfiled Bakers / Peter Cooks Bread / Rosa's Bakery

Loaf Mark users: February 2024

Loaf Mark users: February 2024

Thursday 22 February 2024
Real Bread Campaign

Bankers For Bakers. Copyright: Tushar Menon

Bankers for Bakers

Bankers for Bakers

Tuesday 20 February 2024
Real Bread Campaign

Are breads electric?. Credit: Canva / www.realbreadcampaign.org CC-BY-SA-4.0

Bread machine amnesty

Bread machine amnesty

Saturday 17 February 2024
Real Bread Campaign

For all bright-eyed, bushy-tailed breadlovers. Credit: Canva / Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

It's Real Bread Week!

It's Real Bread Week!

Saturday 17 February 2024
Real Bread Campaign

Costco sourfaux. Credit: Open Food Facts, CC-BY-SA

Costco sourfaux

Costco sourfaux

Wednesday 14 February 2024
Real Bread Campaign

From the withdrawn ad campaign. Copyright: Asda. Fair usage.

Asda withdraws ad claims after Real Bread Campaign complaint

Asda withdraws ad claims after Real Bread Campaign complaint

Wednesday 7 February 2024
Real Bread Campaign

A Crust You Can Trust. Credit: www.realbreadcampaign.org CC-BY-SA-4.0

Limited edition t-shirt, apron and mug

Limited edition t-shirt, apron and mug

Monday 5 February 2024
Real Bread Campaign

Just over half the Bakers' Dozen, including Aidan Monks (centre). Copyright: British Baker

Real Bread Campaign ambassador wins Britain's best artisan bakery award

Real Bread Campaign ambassador wins Britain's best artisan bakery award

Thursday 1 February 2024
Real Bread Campaign

Part-baked truths?. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

Co-op 'freshly prepared' sourfaux marketing concerns

Co-op 'freshly prepared' sourfaux marketing concerns

Wednesday 31 January 2024
Real Bread Campaign

It's a gift.. Credit: Canva

Loaf legacy

Loaf legacy

Wednesday 31 January 2024
Real Bread Campaign

Name changed but word wholemeal still prominent. Copyright: Warburtons. Fair use.

Warburtons drops ‘wholemeal’ from 50% white loaf name

Warburtons drops ‘wholemeal’ from 50% white loaf name

Tuesday 30 January 2024
Real Bread Campaign

Iceland and Warburtons half white products included in Campaign investigation. Copyright: Iceland and Warburtons. Fair use.

Loaf fabricators challenge ‘all flour must be wholemeal’ law

Loaf fabricators challenge ‘all flour must be wholemeal’ law

Tuesday 30 January 2024
Real Bread Campaign

Wholemeal flour definition plus 'fortification' exemptions. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

Real Bread Campaign wholemeal proposal to be adopted

Real Bread Campaign wholemeal proposal to be adopted

Wednesday 17 January 2024
Real Bread Campaign

Ways to support our charity’s work

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Real Bread Campaign
C/o Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA

realbread@sustainweb.org

The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

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