News Real Bread Campaign

Limited edition t-shirt, apron and mug

Get kitted out for Real Bread Week 2024.

A Crust You Can Trust. Credit: CC-BY-SA-4.0

A Crust You Can Trust. Credit: CC-BY-SA-4.0

Hurry: you only have until 25 February to buy this year’s exclusive design dough raisers!

Buy now from 

A slice from each sale will go to the charity Sustain to help it keep running the Real Bread Campaign.

The message

While questions and concerns gather around ultra-processed food (UPF), Real Bread remains the delicious, nutritious and additive-free timeless original. 

With a heritage dating back perhaps as far as around 14,400 years, Real Bread has a bright future as the crust you can trust!

The gear

The apron, mug and organic cotton t-shirt are being produced by Balcony Shirts in celebration of Real Bread Week (17 to 25 February 2024), the Real Bread Campaign’s annual, international celebration of additive-free bread and people who make it.

The t-shirt is available in seven colours of classic fit from S to 3XL, and six colours in tailored fit from XS to 2XL.

Published Monday 5 February 2024

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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Support our charity

Your donation will help support the spread of baking skills and access to real bread.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2024
Registered charity (no. 1018643)
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