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Sustainable Fish City Top Ten Swaps for consumers - choosing sustainable fish when you go shopping

Reduce the pressure on popular fish species by making simple swaps to species and fishing methods that are more sustainable. You will be helping protect precious fish, marine environments and good fishing livelihoods for years to come.


This 3-page guide gives straightforward information about the problems that need to be tackled and provides top tips on sustainable options for popular species such as tuna, haddock, cod, salmon and halibut. There are also tips on where to buy more sustainable alternatives from top supermarkets that score consistently highly in the Marine Conservation Society sustainable fish supermarket survey.

People are eating more fish than they used to, and a lot of it is being caught by destructive methods, or farmed in environmentally damaging ways. By making simple swaps to more sustainable species and you’ll be giving some of our most ‘at risk’ species a chance to recover and tempting your tastebuds by trying something new.

‘Sustainable Fish City: top ten swaps’ has been created with advice from expert organisations that contribute to the Sustainable Fish City working party. Published by the campaign to help make London the world’s first Sustainable Fish City. No matter where you work, eat, shop or learn, you can help ensure a sustainable fish future.

Publication contents

Top tips on eco-labels to look out for

Principles of Sustainable Fish City

Top Swaps

  • Tuna
  • Salmon
  • Haddock
  • Cod
  • Prawns
  • Plaice
  • Swordfish
  • Sea bass
  • Skate
  • Halibut

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Sustainable Fish City Top Ten Swaps for consumers - choosing sustainable fish when you go shopping
2pp - 2012 | 243Kb


Published 1 Jan 2012

Sustainable Fish: A campaign to protect precious marine environments and fishing livelihoods, and call for fish to be bought from sustainable sources. We want to show what can be done if people and organisations make a concerted effort to change their buying habits.

2pp - 2012


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