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Parents’ Jury Survey on Junk Food Marketing

Most parents told us they are concerned that junk food advertising is having a significant impact on their children’s food choices. Many reported that their children were regularly being targeted and as a result increasingly associated unhealthy foods with treats and rewards, and asked for the brands they saw, making it harder for them to encourage healthy eating habits.

19/09/2018
Children's Food Campaign
26pp - 2018

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Contents

The survey

Main findings

Parents’ concern about junk food marketing

The impact of advertising on children’s food choices

Marketing methods of greatest concern to parents

How often are children being targeted?

What changes do parents want to see?

Parents’ Jury verdict

Appendix: Parents’ Jury survey responses about their children

 

 

Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.

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Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.