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Look for The Loaf Mark. Credit: Canva / www.realbreadcampaign.org CC-BY-SA-4.0

Help us reach a Loaf Mark landmark!

Calling Real Bread bakers and buyers!

Look for The Loaf Mark. Credit: Canva / www.realbreadcampaign.org CC-BY-SA-4.0

Published: Thursday 31 October 2024

The Real Bread Campaign has set a target of reaching at least 200 Real Bread Loaf Mark users by the end of 2024, and YOU can help to raise awareness and get there.

Real Bread bakers

Sign up to the scheme.
Use The Loaf Mark in your signage, labels/packaging, social media and other marketing.
Put up posters: there's one in the current True Loaf magazine.

Everyone

Encourage your local Real Bread bakery to sign up.
Post Loaf-Mark-in-action photos/videos on social media, @ing us (@RealBreadCampaign) and the bakery.

Read full details of the scheme.

See also

News • Real Bread Campaign

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

Press office

Chris Young
Campaign Coordinator
Real Bread Campaign

Chris Young has coordinated the Real Bread Campaign since March 2009. In addition to lobbying for an Honest Crust Act of better loaf composition, labelling and marketing laws; he created and runs Sourdough September; Real Bread Week; Real Bread For All; Together We Rise promoting therapeutic/social benefits and bread making; the No Loaf Lost surplus reduction initiative; as well as Lessons in Loaf and Bake Your Lawn for schools. He’s the author of the Knead to Know…more microbakery handbook and Slow Dough: Real Bread recipe book; and edits True Loaf magazine.

From 2014-18, Chris also coordinated the London Food Link network, which included editing The Jellied Eel magazine and helping to launch and run the Urban Food Awards. Chris has pulled on his judge’s wig for BOOM Awards, The Cateys, The Great Taste Awards, The Scottish Bread Championship and The World Bread Awards. In 2017, The School of Artisan Food honoured Chris with its first Fellowship.

Staff profiles

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Your donation will help support the spread of baking skills and access to real bread.

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Andrew Whitley's wholemeal Real Bread. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

Wholemeal? Hell yeah!

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Look for The Loaf Mark. Credit: www.realbreadcampaign.org CC-BY-SA-4.0

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Unless nowt's been taken out, something's been added in.. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

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Made in a factory, merely re-baked in-store. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

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Not made here, not made today.. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

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