Loaf Mark scheme sign up

To use The Loaf Mark, you need to select the appropriate fee and accept the annual usage agreement below.

By joining the Loaf Mark scheme you agree that your company/organisation will only use The Loaf Mark to communicate your own assurance that a loaf is what the Campaign calls Real Bread in accordance with the following:

It will only be used in association with or reference to loaves that match the Campaign’s definition of Real Bread, as laid out in the Schedule. The Loaf Mark will not be used to claim (or in a way that could be inferred to mean) that any other products on offer are Real Bread. It will only be used in the form set out in the Schedule. You will not state or imply that your use of The Loaf Mark is an award, endorsement, certification or accreditation from the Real Bread Campaign, or that you are a Campaign member or supporter. If a product no longer meets the relevant criteria (e.g. due to a change in recipe) all association between The Loaf Mark and it will be discontinued immediately. The copyright and other intellectual property rights in the logo shall remain property of Sustain. This agreement is valid for 12 months from the date of acceptance, after which the license to use The Loaf Mark ends. If you wish to continue using The Loaf Mark after this date, you will renew this agreement and pay the relevant fee. If using the sourdough version of The Loaf Mark, you further agree only to do so in association with or reference to genuine sourdough, as defined in the Schedule. Real Bread definition The Campaign defines Real Bread as made without the use of any processing aid (as defined in the UK by The Food Labelling Regulations 1996) or other additive (as defined in the UK by The Miscellaneous Food Additives Regulations 1995) of any kind.* It may be unleavened or leavened using baker’s yeast or a sourdough starter. This definition allows the use of natural food ingredients in addition to flour, water and salt but excludes the use of: • Flour containing any additive, other than any added as so-called ‘fortificants’ if their addition is mandatory where you make and sell your loaves.** • Chemical leavening e.g. baking powder / soda. • Ingredients that have been produced with the use of any additive or processing aid. *Or by the national and local regulations/laws that apply where you make and sell your loaves. **In Britain, for example, The Bread and Flour Regulations 1998 require that iron, thiamin, nicotinic acid / nicotinamide, and calcium carbonate be added to most UK-milled flour. Sourdough definition The Campaign defines sourdough as Real Bread (see above) leavened only by a starter (aka mother, leaven etc.) cultured from yeasts and lactic acid bacteria naturally present in flour, and without the use/addition of: • Any other souring agent or sourdough flavouring e.g. vinegar, yoghurt, lactic acid, acetic acid or dried sourdough powder. • Baker’s (aka commercial, monocultured and factory) yeast or other leavening. Guidelines 1. You may use The Loaf Mark in relation to the business/organisation as a whole (e.g. on a website home page, sign, poster or other marketing material) only if all loaves available match The Campaign’s definition of Real Bread. 2. If you also offer loaves that don’t match The Campaign’s Real Bread definition, then you must make it absolutely clear to which product(s) The Loaf Mark applies. 3. As use of The Loaf Mark is subject to annual renewal, you may only use it on ephemera, i.e printed and electronic matter. You may not use it on buildings, vehicles etc. 4. The Campaign reserves all rights of using its name, logos and devices on aprons, t-shirts and other clothing, therefore you cannot print your own using The Loaf Mark. 5. Please direct any request from a third party (e.g. a stockiest/wholesaler/retailer, event organiser, market manager, local media) for a copy of Loaf Mark artwork files to The Campaign. You must not forward a copy yourself. Specifications 1. You shall only use The Loaf Mark in the format provided by The Campaign and not alter its content or colours. You may change the dimensions but only if you maintain the aspect ratio i.e. you must not distort the image. 2. For print, you must only use the high resolution (300dpi) version of The Loaf Mark. 3. For online publication (e.g. website, blogs etc.), you may only use the low resolution (96dpi) version of The Loaf Mark. 4. You must only use a cutout version of The Loaf Mark on a plain, contrasting background – i.e. the black version on white/a pale colour, and the white version on a dark colour.