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Sustain member Pasture for Life launches new logo and branding

Growing interest from consumers in 100% pasture-fed food and fibre drives member Pasture for Life to refresh visual identity.

Pasture for Life logo. Credit: Pasture for Life

Pasture for Life logo. Credit: Pasture for Life

According to Pasture for Life, the past two years has seen growing numbers of consumers looking for livestock products that come with high environmental, ethical and health credentials. This has prompted the organisation to refresh the way it communicates to drive greater awareness of high nature-value farming.

The move, which coincides with Pasture for Life’s 11th birthday, marks a significant moment for the organisation, which has grown from a few farmers back in 2011, to a diverse group of farmers, butchers, dairies, artisan food producers, chefs, nutritionists, academics, students, storytellers and many more. Membership now stands at 800.

“We have refreshed our visual identity and our core messages to better reflect the benefits of 100% pasture-fed farming. We hope this will help our farmers communicate the benefits of the way they farm and help shoppers find and understand the health, welfare and environmental advantages of buying Pasture for Life certified food and fibre.” 

Jimmy Woodrow - Pasture for Life Executive Director.

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Published 29 Mar 2022

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