Long called for by the Real Bread Campaign’s sibling Children’s Food Campaign, a levy on drinks with added sugar was announced today as part of the Budget 2016.
Starting in September 2017, £10m of the £500m revenue that the soft drinks industry levy is expected to raise each year will be used to expand breakfast clubs in up to 1,600 schools ‘to ensure more children have a nutritious breakfast as a healthy start to their school day.’
Real Bread Campaign coordinator Chris Young said: “This is a great opportunity for schools to help get many thousands of children off to the best start with Real Bread breakfasts, which will also support small, independent bakeries in their local communities.”
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Notes
The Real Bread Campaign is part of the food and farming charity Sustain, whose projects also include the Children's Food Campaign and (with Jamie Oliver) the Children's Health Fund.
The theme of Real Bread Week (14-22 May) this year is doughing it for the kids, encouraging bakeries, baking schools, parents, teachers and more help children around the globe to discover the delicious delights of Real Bread.
The Real Bread Campaign's work focussed on children and schools includes Lessons in Loaf, Bake Your Lawn and ensuring that caterers serving Real Bread earn points towards silver and gold Food for Life Catering Mark certification.
Real Bread Campaign: Finding and sharing ways to make bread better for us, our communities and planet.
