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Honest Crust Act next steps

The Real Bread Campaign has finished its consulation of supporters on what to do next on loaf labelling and marketing honesty and transparency.

The overwhelming majority of respondents (98%) to a recent survey favoured the Campaign concentrating its efforts on running a higher profile campaign to call for stronger UK regulations to protect shoppers from being misled, with the creation of guidance in the meantime. Read more.

A smaller number backed contacting baking industry organisations to discuss the possibility of agreeing to self-regulation. Also less popular than the call for government regulation was working to secure Traditional Speciality Guaranteed status. A TSG would not cover all of the labelling and marketing issues and, as an EU scheme, would no longer be binding after Britain leaves the union.

Read more about the Campaign’s call for an Honest Crust Act.


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Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.



Sustain: the alliance for better food and farming

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.