Real Bread Week: are you ready?
Make and share your plans for 17-25 February 2024.
Run a bakery, microbakery, baking/cookery school, baking/bread club, or small mill?
It’s time to grab the boule by the horns and let the world know how you’ll be getting involved in (and helping other people to enjoy) the 15th annual, international Real Bread Week!
The same invitation goes out to schools, nurseries, care homes, community groups, faith communities, local / non-commodity grain networks, and other collections of people.
What is Real Bread Week?
In case you’re new to this, in 2010 the Real Bread Campaign created this celebration of Real Bread and people who make it to encourage people around the globe to:
- BAKE Real Bread
- BUY Real Bread
- BOOST the Real Bread Campaign
#RealBreadWeek
Make it your business to GET INVOLVED
One of the main reasons we run Real Bread Week is as a marketing opportunity for Real Bread business owners. Please seize the dough by joining the fun in line with the above in whatever way works for you. Here are some suggestions. Even better if what you do raises some funds for our charity's work!
Real Bread For All
We believe that everyone should have the chance to choose Real Bread. We find, however, that supermarkets and other massive baking companies (which could use their scale to offer Real Bread at a low price) tend to choose to use additives.
We also know that, in order to remain financilly viable, small bakeries usually have to charge more than some people in their local communities can realistically afford. We encourage every Real Bread bakery to run an affordable bread scheme, at least for Real Bread Week.
Checklist
Please log into your record, (or create one, if you haven't already) to be sure that you're currently a Real Bread Campaign supporter (or at the very least are on our free mailing list).
Business owners
Please also check that you:
- Have created a Real Bread Map listing and that it’s up to date.
- Are currently licensed to use The Real Bread Loaf Mark.
- Have added details of your Real Bread classes, events and other activities for Real Bread Week and beyond to the events calendar on our website.
- Download the current Real Bread Week logo and poster for use in promotion of your event/activity.
- Have considered how you might raise some money for your Real Bread Campaign so that the charity can keep fighting in your corner.
- Are ready to contact local media with details of what you'll be up to and why you support the Real Bread Campaign.
- Take photos of you and others (with their permission) enjoying Real Bread Week that we can use to show the world who and what the Real Bread Campaign is about.
Don’t keep it to yourself
Whether or not you do something extra/different for #RealBreadWeek, please HELP US to spread the word by whatever means you have to help us encourage more people to buy, bake and boost.
The rise of the machines
As well as celebrating making Real Bread by hand, this year’s Real Bread Week echoes its origins by inspiring people to dust off and use underemployed bread machines, or pass them on to people who will.
Rather than asking anyone to shell out for a new gadget, we’re suggesting that people find a second-hand one from a trusted source, such a charity shop or a reputable dealer that tests used electricals before selling. We’ve listed other suggestions on our bread machines page.
If you’ve got one you no longer want, please consider passing it on to a good home by one of these means.
Published Monday 15 January 2024
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
