The look of loaf

In 2011, the Real Bread Campaign launched The Real Bread Loaf Mark, followed in 2020 by The Sourdough Loaf Mark. The scheme helps bakeries, retailers and eateries give their customers an at-a-glance visual guide to which of their products are Real Bread and which are genuine sourdough Real Bread. 

Read all about the scheme

The roll of honour

As at 14 December 2023, these were the 117 busineses signed up to The Loaf Mark scheme. Since it was published, more may have signed up to the scheme, while some on the list might’ve allowed their license to lapse. 

For more places to buy Real Bread, please see the Real Bread Map. Please also see also the notes below.

• If your local Real Bread bakery is missing from either the map or list of Loaf Mark licensees, please point them to the Campaign website.
• That's also where to head if you run a Real Bread bakery and want to sign up for both or either.
   

Please note

The scheme is not a replacement for full ingredient labelling, for which the Campaign continues to lobby as part of its proposed Honest Crust Act. In the meantime, the Campaign urges Loaf Mark licensees (and all other bakeries and retailers) to display full ingredient lists, even when not legally required to do so.

The Loaf Mark is not an accreditation, award, certification, membership or assurance scheme and participation is separate from being a Real Bread Campaign supporter.

The two versions of The Loaf Mark are used on a product-by-product basis - some businesses that participate in the scheme only sell Real Bread, while others also offer products that fall outside the Campaign’s definition.