Stick one on 'em! (slight return). Credit: www.realbreadcampaign.org
Are you ready for Sourdough September 2025?
Everyone’s invited!
Created and run since 2013 by the Real Bread Campaign, #SourdoughSeptember unites people around the globe in the annual, international celebration of genuine sourdough bread.
Baker's dozen
Sourdough September 2025 is the 13th year of raising awareness (and dough), encouraging people to:
- make their own sourdough bread at home
- buy genuine sourdough bread from a local, independent Real Bread bakery
- support the Campaign’s charitable work.
Get involved!
The Campaign invites (micro)bakeries, mills, bakery / cookery schools, pizerrias / eateries, schools, care homes, community groups and everyone else to get involved in line with the above, in whatever ways work for them.
The most common activities include sourdough:
- starter giveaways
- bread making workshops
- specials added to menus
- pizza evenings
The Campaign encourages organisers to add details of their activities to the Real Bread events calendar.
Real Bread bakeries are:
- urged to update or add their details on the free Real Bread Map
- encouraged to sign up to The Real Bread Loaf Mark scheme
- reminded to download the free Real Bread For All guide and put their plans into action
Start(er) ‘em young!
People who have, or work with, children can gain information and inspiration from:
- The free Dough Monsters care guide.
- Bake Your Lawn, the grow-a-loaf guidebook, in time for winter wheat planting.
Raising dough
Fundraising is vital to the future of the Real Bread Campaign. Key ways that everyone can help to enable the food and farming charity Sustain to keep running the Campaign:
- join as a Campaign supporter
- buy the Campaign’s books
- bag a limited-edition t-shirt, apron and mug (Available from 26 August to 30 September 2025)
- other Real Bread gifts
- make a doughnation
- leave a legacy
The Campaign calls on all Real Bread bakeries and activity organisers to invite every customer to add a doughnation when buying bread, booking a class, or receiving free sorudough starter during the month.
The suggested amount (eg 50p or £1), and whether this is limited to certain purchases, is up to each business. If you plan to do this, please email the Campaign for our charity’s details.
Saying no to sourfaux since 2015
2025 also sees the 10th anniversary of the Real Bread Campaign coining the word sourfaux to highlight the corporate hijack of ‘sourdough’ to promote products produced by other means.
To mark the occasion, people can download stickers to print on A4 sheets of 24 round labels.
Follow, like and comment on our socials
#SourdoughSeptember is an awareness-raising initiative and social media is essential to this. Whether buying, baking or organising activities, please post and mention the Real Bread Campaign in the caption.
- Instagram, Facebook, Threads = @RealBreadCampaign
- BlueSky = @realbreadcampaign.bsky.social
- Campaign coordinator Chris Young is on LinkedIn.
Real Bread Campaign: Finding and sharing ways to make bread better for us, our communities and planet.
Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA
020 3559 6777
sustain@sustainweb.org
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.
© Sustain 2025
Registered charity (no. 1018643)
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