Action on junk food marketing

Parents' efforts to help their children eat healthily are being undermined by sophisticated promotions for unhealthy foods on TV and online - these adverts are exploiting loopholes in advertising regulations.

We want the Committee of Advertising Practice and the UK Government to introduce stronger regulations to stop companies from advertising unhealthy foods to children across all forms of media.

Read our latest briefing

Operation Eagle Eye

Together we can stand up to companies which target sugary food and drink at children.

New rules have finally come in restricting junk food advertising in children’s media, from magazines and cinema, to billboards near schools, to social media, apps and advergames.

Help us keep a close eye on ads; and swoop down and take action where brands are flouting the letter or spirit of these new rules.

Find out more Read our latest briefing

Tax the can

The campaign to implement a sugary drinks tax in the UK. Such a measure would protect children, save lives and save taxpayers’ money.

Reducing the added sugar in soft drinks is a public health and taxpayer priority. A sugary drinks tax is a tried, tested, fair and popular measure.

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Food in schools: Save our School Food Standards

Academies do not have to apply the standards which safeguard school food. There is a real danger of poor quality food creeping back on the menu and junk-food vending machines edging their way back onto school grounds.

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Other campaigns

Action on Junk Food Marketing - sign the petition calling on government to close the loopholes allowing junk food to be advertised to children on TV and online.

Sugary Drinks Duty - Support the campaign for a sugary drinks duty, to reduce children's sugar consumption. The revenue generated could pay for programmes to improve children's health and protect the environment they grow up in.

Junk Free Checkouts / Keep kids cooking / Drinking water in parks / Making future Olympics healthier / Free school meals