We believe that healthy food should be more affordable, available and appealing than unhealthy food.
Taxes and financial incentives can trigger the food and drink industry to act quickly in taking sugar, salt or saturated fat out of their products. With our partners, we led campaigns for the Soft Drinks Industry Levy, which was successfully implemented by the government in 2018. This has resulted in a reduction of sugar in soft drinks by 44% between 2015 and 2019.
The consumption of soft drinks has been one of the biggest sources of excess sugar in children’s diets, linked to childhood obesity and tooth decay and erosion. Tap water is the best free and healthy choice for children, and is also better for the planet than bottled water. We work to increase free drinking fountains in our schools, on our streets, in our parks and other public spaces, as well as to challenge the food industry’s marketing of soft drinks.
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Children's Food Campaign: Better food and food teaching for children in schools, and protection of children from junk food marketing are the aims of Sustain's high-profile Children's Food Campaign. We also want clear food labelling that can be understood by everyone, including children.