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Page: Wholegrain
Just what does 'wholegrain' mean and what assurance does it give shoppers?
Real Bread Campaign
News: Closer to a wholegrain of truth?
The Healthgrain Forum has proposed a Europe-wide definition for wholegrain foods, echoing a call the Real Bread Campaign has been making since 2013.
Real Bread Campaign | Tuesday 15 August 2017
News: Closer to a wholegrain of truth?
Researchers from the University of Hertfordshire have made a breakthrough in identifying the nutritional quality of loaves, which could pave the way for a standard definition for wholegrain foods.
Real Bread Campaign | Wednesday 24 January 2018
News: A wholegrain of truth?
A Real Bread Campaign investigation of industrial loaves marketed as 'wholegrain' and 'wholemeal' by some of the UK's highest profile brands.
Real Bread Campaign | Wednesday 27 February 2013
News: Wholegrain and wholemeal: a decade demanding definition
Ten years after its A Wholegrain of Truth? report, the Real Bread Campaign writes to Defra yet again.
Real Bread Campaign | Tuesday 7 February 2023
Publication: A wholegrain of truth? Industrial loaf names, claims and contents
A Real Bread Campaign investigation of 'wholegrain' loaves marketed by some of the UK's highest profile industrial loaf manufacturers found one loaf that declared a miserly 6% wholemeal flour.
Real Bread Campaign | Wednesday 27 February 2013
News: Wholegrain definition kicked into the long grass
Real Bread Campaign secures encouragement from Defra but no commitment.
Real Bread Campaign | Wednesday 8 November 2023
News: Kingsmill drops star-spangled wholegrain claim
Real Bread Campaign complaint leads to removal of USDA-based health claim from UK ads.
Real Bread Campaign | Wednesday 18 June 2025
News: FSA and Defra to sweep wholegrain and fresh bread off the table?
“Apparently no appetite to protect shoppers or small business owners,” says Real Bread Campaign.
Real Bread Campaign | Thursday 19 May 2022
News: No sign of better bread regs
Wholegrain, fresh and artisan bread still not on Defra’s menu.
Real Bread Campaign | Tuesday 6 June 2023
