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News: New bread and flour guidance: gains and omissions
The Real Bread Campaign’s qualified welcome.
Real Bread Campaign | Friday 25 April 2025
News: Secretary of State shuns sourdough
Defra declines to defend Real Bread bakers and buyers.
Real Bread Campaign | Wednesday 9 April 2025
News: Ocado ‘wholemeal’ is brown bread
Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025
Article: Raised in a bread basket
Chris Young chats with Apollonia Poilâne about sourdough, cycling and symphonies.
Real Bread Campaign | Monday 17 February 2025
News: Wholemeal sourdough? Oca-doh!
Real Bread Campaign challenges online retailer over naming of loaves.
Real Bread Campaign | Friday 7 February 2025
Article: From chimodho to sourdough
Rebecca Trenner introduces microbaker Emma Muhwava.
Real Bread Campaign | Monday 6 January 2025
News: Lidl deletes freshly baked bread claim
Real Bread Campaign calls it a small victory for shoppers.
Real Bread Campaign | Tuesday 5 November 2024
News: Asda admits 'freshly baked daily' claim is stale
Supermarket confesses signage passed its use-by-date ‘years ago’.
Real Bread Campaign | Wednesday 23 October 2024
News: Sourdough proven to reverse baldness*
It's time to seize the (sour)dough!
Real Bread Campaign | Sunday 1 September 2024
News: Flour + water + salt + time
Limited edition gear for Sourdough September
Real Bread Campaign | Tuesday 27 August 2024
