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News: The sensationally simple sourdough swap
Just one switch...
Real Bread Campaign | Wednesday 10 June 2026
News: Aldi renames loaf after Real Bread Campaign complaint
Trading standards intervention on mainly white loaf marketed as 'dark rye'.
Real Bread Campaign | Tuesday 12 May 2026
News: Aldi 'dark rye sourdough' trading standards case
Company fails to declare how much / little wholemeal rye flour in the mainly non-wholemeal wheat loaf.
Real Bread Campaign | Tuesday 10 February 2026
News: 93% of Brits unaware of supermarket loaf contents
New research also reveals UPF loaf concerns.
Real Bread Campaign | Thursday 15 January 2026
News: New research echoes Honest Crust Act calls
Survey results ‘underline the overwhelming appetite’ for Real Bread Campaign proposals.
Real Bread Campaign | Wednesday 3 December 2025
Blog: Which supermarkets sell sourdough?
Do any chains offer the real deal?
Real Bread Campaign | Wednesday 29 October 2025
Blog: Where are The Bread Police?
Who will protect us from questionable practices and promises, asks Chris Young
Real Bread Campaign | Tuesday 23 September 2025
News: Saying no to sourfaux since 2015
Help mark a decade of #SourdoughSeptember’s celebratory counterbalance.
Real Bread Campaign | Monday 1 September 2025
News: Sourfaux t-shirt, apron and mug
Limited-edition for Sourdough September 2025
Real Bread Campaign | Monday 25 August 2025
News: Are you ready for Sourdough September 2025?
Everyone’s invited!
Real Bread Campaign | Monday 18 August 2025
